Off-Portal Advertising Flourishes, One Billion Ads Served in Six Months
AdMob Inc., the mobile advertising marketplace for content owners and advertisers, has served a whopping one billion mobile web advertisements in the past six months. The total is news
This is music to my ears. I honestly don't believe in subscription revenue or in mobile storefronts as the main source of revenue for mobile media/data services in 5 years.
I think advertising is the big win, and I've bet my company's strategy on it. I love to hear news like this.
The Hoff
http://www.zannel.com