Reliance World Ties Up With CrickeM.com, Social Networking And Video Sharing Site For Cricket Fans

Reliance World, the retail division of Reliance Communications, has tied up with CrickeM.com, a social networking and video sharing wesite for cricket fans, reports Business Standard. This essentially means Reliance will use CrickeM to draw its younger audience to upload, view and share their cricket videos. CrickeM gets access to users of Reliance World in some 240 centres. Reliance is also the broadband partner for CrickeM.