Using The Crack Cocaine Model For Mobile Games

Kiloo executive Karl Woods has advocated the the use of “free demos, sample levels or even ad-funded free games” in order to attract the vast majority of people who have never downloaded and played a game to mobile gaming. “Think of it like the crack cocaine model. You offer the customer a free rock, and they get hooked. That’s what we’re going to have to do with the 90 per cent. But everyone has to do it, the whole industry has to try and crack this, or we’ll just keep fighting over that 10 per cent.” I’m not sure it’s the best analogy to use…