xBHP.com’s “The Great Indian Road Trip”

By Nikhil Pahwa Aug. 22, 2006, 9:08pm Comments Off

xBHP.com, India’s largest online biking community has launched a road trip spanning 26 states, from 15th August to 5th December. They’re calling it The Great Indian Road Trip (GIR). Sponsors include Castrol, Rediff, OkTataByeBye, Bike India magazine, Canon, Force Motors, Kaulson Racing Products, Angels Racing riding gear. There’s an official blog, an xbhp blog on Rediff iLand, and a blog on OkTataByeBye. On the face of it, this looks much better than the last attempt at something like this, which had failed to take off. Having a community site helps.
This venture has a niche audience, a focused and well targeted campaign (reminds me of what Webchutney did with OkTataByeBye). Great site design, lots of photographs, but – three blogs?
Update: Makemytrip.com has also sponsored GIR, and brought OkTataByeBye and hence Webchutney on board. The GIR design is by Webchutney. OkTataByeBye will continue to host xBHP blogs as travelogues, alongwith those of the OkTataByeBye contest winner, Apurv.
Related:
- Ok Tata Bye Bye!