Yahoo Tech Vertical Finally Launches; Consumer — And Ad — Focused

It is the new tech vertical Yahoo had been working for some time now…it is more consumer focused (helping make buying decisions), and takes on the consumer sites owned by CNET and others.
AdAge jumped the media circus lined up by Yahoo PR: Says this will be the media group’s first major launch in five years since it re-branded Launch as Yahoo Music, and will serve as a model for content plays going forward: licensend content+original content+user-gen.
The aggregated content for Yahoo Tech will come from established media brands such as John Wiley’s “For Dummies” book series, IDG’s PC World, Ziff Davis’ PC Magazine and McGraw-Hill publishing. The user-generated content will come primarily from Yahoo’s shopping site, which has about 300 tech products each accompanied by dozens of user reviews, and Yahoo Answers, which will fuel a Question-and-Answer section in Yahoo Tech.
The charter advertisers, who will have exclusivity for six weeks, include Verizon, Hewlett-Packard and Panasonic, which will mostly market its TVs.
Related: Yahoo’s Next Original Content Effort: Tech Reality Show “Wow House”
– CNET Exec Leaves To Join Yahoo’s Tech Channel