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How To Use Facebook’s Open Graph To Build Your Business

Feb 9, 2012 2:31 PM

Last year, it became clear that Facebook is well on its way to becoming a social operating system underlying our digital lives.  And the enhanced Facebook Open Graph makes that vision a reality. 

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Posted In: Advertising, Features, Guest Voices, Marketing, Social Media, Community, Companies, Facebook, open graph

Zeebox Searches For Money In TV’s Social Second Screen

Feb 9, 2012 2:28 PM

After quickly gaining a warm reception and a rapid post-launch investment from BSkyB, the social TV app startup co-founded by ex BBC iPlayer head honcho Anthony Rose is making its first real play at monetisation.

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Posted In: Advertising, E-Commerce, Gadgets, Tablets, Media & Publishing, TV, Social Media, Companies, Apple, iPad

Stub Rub: Does Exclusivity Hinder Sales Of Movie Tickets Online?

Feb 9, 2012 11:16 AM

Besides the typical $1 to $2 broker fee, one of the factors limiting the growth of the online movie-ticket selling business has been its complexity: The two dominant online players in the domestic market, MovieTickets.com and Fandango, don’t have deals with every theater chain, meaning consumers often have to visit…

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Posted In: Advertising, Companies, Comcast

Where Does Arianna Fit Into AOL’s New Patch Plans?

Feb 9, 2012 9:51 AM

AOL (NYSE: AOL) has hired a new Chief Content Officer in its latest attempt to reboot Patch, the network of hundreds of sites that offer “hyper local” coverage.

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Posted In: Advertising, Media & Publishing, Online News, Companies, AOL, Huffington Post Media Group, arianna huffington, huffington post, patch.com, rachel fishman feddersen, tim armstrong

Never Mind The Numbers: Mail Online And New York Times Are Chalk And Cheese

Feb 8, 2012 8:55 AM

Mail Online may have overtaken The New York Times’ website for global audience, according to comScore (NSDQ: SCOR) - but, in reality, the two are still an ocean apart.

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Posted In: Advertising, Media & Publishing, Newspapers, Online News, Research & Metrics, Metrics, Companies, DMGT, New York Times

Facebook’s Mobile Plan: Carrier Billing, Analytics For Apps Via Bango Deal?

Feb 8, 2012 5:35 AM

Last week, we highlighted how Facebook is already using mobile devices for commercial services—enabling people to buy Facebook Credits and charge them directly to their mobile bills. Now, it’s increasingly looking like that may just be the beginning: today, UK-based mobile billing and analytics specialist Bango (AIM: BGO) announced that…

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Posted In: Advertising, Apps, Marketing, Mobile, Companies, Amazon, Apple, Facebook, RIM, Countries, Europe, UK, bango

By The Numbers: NBC’s Super Bowl Streams

Feb 7, 2012 8:40 PM

It’s not the record average of 111 million viewers who watched the game on television, but NBC (NSDQ: CMCSA) says it notched a digital milestone Sunday. The network says that more than 2.1 million people streamed Super Bowl XLVI on computers, tablets and smart phones, which it declared the highest…

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Posted In: Advertising, Entertainment, Sports, Mobile, Social Media, Video, Companies, NBC Universal, NBC

Social TV’s Big Week: Flingo’s $7M Funding Follows Super Bowl

Feb 7, 2012 6:08 PM

Two days after social TV made a splash at the Super Bowl, yet another new entry in that field, Flingo, announced that it has secured $7 million in series A funding from August Capital. 

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Posted In: Advertising, Apps, Companies, Facebook, Twitter

Earnings
McClatchy Beats Earnings Forecasts, Touts Digital Investments

Feb 7, 2012 10:29 AM

McClatchy (NYSE: MNI) Company’s fourth quarter operating earnings beat analysts’ predictions, while the newspaper chain also reported an overall boost from investments in online properties like Cars.com and Apartments.com.

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Posted In: Advertising, Media & Publishing, Newspapers, Money, Earnings, Companies, McClatchy, careerbuilder, cars.com, miami herad

Apple Promises A Crack Down On Those Who Manipulate App Store Rankings

Feb 7, 2012 10:00 AM

It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Apple (NSDQ: AAPL) is showing that it will respond swiftly if anyone starts messing with its App Store. But further investigation into the practices…

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Posted In: Advertising, Apps, Marketing, Mobile, Companies, Apple, iAd, iTunes, crowdstar, tapjoy

Earnings
Chinese Ad Money Moving Quickly From Print To Web

Feb 6, 2012 11:55 AM

Marketers in China are fast moving advertising spend from offline to internet, one of the country’s largest online operators, Sohu (NSDQ: SOHU), said, as it reported record quarterly revenue to its Nasdaq investors.

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Posted In: Advertising, Money, Earnings, Countries, Asia, China

Only 8.5% Of Internet Usage Comes Via Mobile

Feb 6, 2012 9:45 AM

When you read the headlines of how ubiquitous smartphones are becoming, and how in some countries the mobile device is overtaking the PC in terms of internet access, you would think that mobile internet usage would directly follow from these facts. In reality, it seems that it still lagging behind:…

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Posted In: Advertising, Mobile, Companies, Apple, Microsoft, Windows Phone, Nokia, RIM, Countries, Europe, UK, Asia, India, China, statcounter

Facebook Mobile Ads Developing: Sponsored Stories Coming ‘Within Weeks’

Feb 6, 2012 6:00 AM

It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

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Posted In: Advertising, Apps, Legal, Privacy, Marketing, Mobile, Money, Companies, Facebook

Was Google’s Disastrous January A Passing Storm Or Sign Of Things To Come?

Feb 4, 2012 5:00 AM

It’s a little stunning to contemplate how wrong things have gone for Google (NSDQ: GOOG) in just the first month of 2012, as the company hopes to put a disastrous January in the rear-view mirror with perhaps another tear-jerking Super Bowl ad this Sunday. Larry Page and Sergey Brin haven’t…

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Posted In: Advertising, Apps, Gadgets, Legal, Regulatory, Mobile, Search, Social Media, Companies, Google, Android

The New York Times’ About.com: From All-Star To Albatross

Feb 3, 2012 1:49 PM

About.com is in free fall. The New York Times (NYSE: NYT) revealed yesterday that its network of information sites suffered a 67% drop in profits and that revenues had fallen by a quarter.

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Posted In: Advertising, Media & Publishing, Newspapers, Companies, New York Times, about.com, darline jean

Update: Facebook Has A Mobile Card Up Its Sleeve In Addition To Advertising

Feb 3, 2012 10:20 AM

Much has been made of the mobile risks that Facebook laid out in its S-1 IPO filing earlier this week. Essentially, it’s seeing/pushing massive growth in mobile, but it still hasn’t tried out advertising, its most effective route to revenues, on this platform. That’s not to say it won’t. But…

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Posted In: Advertising, Apps, Entertainment, Games, Mobile, Money, IPO, Technologies / Formats, SMS, Companies, Facebook, Zynga, facebook credits

Facebook May Not Be Into Mobile Ads Yet, But Plenty Of Others Are

Feb 2, 2012 9:20 AM

Mobile advertising may not yet be something that Facebook has explored in its strategy to monetize its massive user base, and given the growth we’ve seen in the space, you can argue that it might be missing a trick.

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Posted In: Advertising, Apps, Gadgets, Tablets, Mobile, Search, Companies, Amazon, Kindle, Apple, Facebook, Google, Android, Countries, inneractive, jumptap, mojiva

Now Facebook Must Prove To Wall Street Its Ads Really Work

Feb 2, 2012 5:58 AM

Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof. But experimenting on Wall Street, as well as Madison Avenue, could prove challenging.

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Posted In: Advertising, Marketing, Money, IPO, Social Media, Companies, Facebook

2.7 Billion Daily Likes And Other Key Numbers From Facebook’s S-1

Feb 1, 2012 6:28 PM

Facebook‘s nearly 200-page S-1 filing appears to have crippled the Securities and Exchange Commission’s Edgar website with the mass of people going there to take a peek at the social network’s numbers. That traffic may well be matched by the weight of numbers in the filing itself. Here’s a look…

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Posted In: Advertising, Mobile, Money, IPO, Social Media, Companies, Facebook

Facebook’s Status Update: $5 Billion IPO Filed

Feb 1, 2012 4:51 PM

It took the whole day, but Facebook finally—as many expected—filed its S-1 with the Securities Exchange Commission for its long-awaited IPO. While guesstimates for how much Facebook would try to raise ranged from $5 billion to $10 billion, in the end, it looks like it is the lower of that…

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Posted In: Advertising, Features, Breaking News, Money, IPO, Social Media, Companies, Facebook

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