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Gawker Media Claims 35 Percent Gain in Ad Revs; Pageview Bonuses Join ‘Paycheck Journalism’

Jul 9, 2009 7:21 PM

For most online media companies, trying to maintain flat advertising revenues is still a struggle. Not for Gawker Media, if publisher Nick Denton is to be believed when he tells NiemanLab’s Zachary M. Seward that the company’s ad revenues are up 35 percent in the first half of the year.…

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Posted In: Advertising, Media & Publishing, Online News, Social Media, News Sharing, gawker, jezebel, nick denton

Fake News Suffers Too: The Onion Orders More Fealty To Advertisers

Jul 9, 2009 4:15 PM

While satirical newspaper The Onion has got a lot of mileage out of the “death of newspapers” meme—such as this brief—CEO Steve Hannah has warned the staff that the fake news business isn’t immune from the industry’s ad revenue problems. And so, in a memo obtained by Gawker, Hannah says…

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Posted In: Advertising, Media & Publishing, Newspapers, Online News, Money, Social Media, Video

Social Media Monitoring Service Collective Intellect Gets $3 Million More

Jul 9, 2009 1:46 PM

Collective Intellect, a Boulder, CO-based provider of social media monitoring services for businesses, has raised another $3.1 million in funding, according to an SEC filing just filed (embedded below). This adds to the $9.6 million it has raised in two previous rounds, from investors such as Grotech Capital, Appian Ventures,…

the SEC filing »

Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Social Media, collective intellect

paidContent Quick Hits: 7.09.09

Jul 9, 2009 1:18 PM

»  The ad collapse across all media is here for good, so we’d better get used to it. [Fortune] »  A guide to understanding Plain Dealer columnist Connie Schultz’s (pictured) stand for copyright law changes. [Editor and Publisher] »  NBC Universal (NYSE: GE) is finding that selling ads on its…

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Posted In: Advertising, Features, Quick Hits, Media & Publishing, Money, M&A & Venture Capital

Report: Social Net Ad Spend Slated For Rebound Next Year

Jul 9, 2009 1:14 PM

Social net ad spending is expected to rebound next year, says eMarketer analyst Debra Aho Williamson, expanding her previously released projections released in May that forecast a 3 percent drop to $1.1 billion in ‘09. The earlier figures are entirely unchanged and pinned the blame on MySpace’s struggles, which have…

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Posted In: Advertising, Research & Metrics, Research, Social Media, Companies, Facebook, News Corp., Fox, Fox Interactive Media, MySpace

Twitter Curbs Moonfruit’s PR Hashtag Stunt

Jul 9, 2009 12:33 PM

When does a Twitter PR campaign go too far? Why not ask UK website building company, Moonfruit which generated huge interest by giving away 10 free MacBooks via the ubiquitous micro-blogging site—only for Twitter to remove the related #Moonfruit hashtag from its trending list of most popular subjects. The campaign…

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Posted In: Advertising

Oodle + Twitter = Another Jab At Craigslist

Jul 9, 2009 8:49 AM

Oodle continues to chip away at Craigslist’s domination of the online classifieds market by partnering with much larger sites like *AOL* and powering their listings—but with a new Twitter integration, the startup is making the battle about more than just scale—it’s trying to “make classifieds more social,” according to CEO…

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Posted In: Advertising, Local, Social Media, craigslist, oodle, twitter

Inside The Tug Of War For—And Within—Razorfish

Jul 9, 2009 6:00 AM

While sources tell paidContent Publicis Groupe still appears to be winning the tug of war for Microsoft’s Razorfish, two WPP Group execs insist the UK ad holding company is still very much in the running. Microsoft (NSDQ: MSFT) did have a set of talks with WPP about buying Razorfish last…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft

Forrester: Interactive To Grow To 21 Percent Of All Ad Spend By 2014

Jul 8, 2009 6:25 PM

And now for a not-so-negative online advertising forecast: Forrester Research is pegging the U.S. interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 percent of their total ad budgets online this year, to 21 percent by 2014. Search and display…

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Posted In: Advertising, Search, Mobile, Research & Metrics, Research, Social Media, forrester

Content Licensing Startup GumGum Adds $2.6 Million In Funding

Jul 8, 2009 2:43 PM

Digital content licensing startup GumGum has raised $2.6 million in funding, according to an SEC filing just filed. GRP Venture Partners led the round, with participation from previous backer First Round Capital. The L.A.-based startup has raised around $3.8 million in total, including the first tranche of a $1 million…

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Posted In: Advertising, Media & Publishing, Online News, Money, M&A & Venture Capital, Venture Capital, gumgum

Industry Moves: AOL’s Platform-A International Head Also Set For New Role

Jul 8, 2009 6:22 AM

Brendan Condon, head of overseas ops for AOL’s Platform-A (NYSE: TWX) advertising group, is leaving London after 13 months for a new role - the latest exec change as new CEO Tim Armstrong’s 100-day review nears completion. A UK spokesperson told us: “Brendan is returning to his home base of…

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Posted In: Advertising, Industry Moves, Companies, Time Warner, AOL, Bebo, brendan condon, platform-a

Web Analytics Firm Quantcast Reportedly Raising $50 Million Third Round

Jul 7, 2009 9:34 PM

Audience researcher Quantcast is in the process of raising a $50 million third round funding, PE Hub reported, citing an unidentified source. A rep for the company could not be reached for comment. Estimated at a $300 pre-funding valuation, Quantcast has been evolving beyond its primary role as a web…

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Research & Metrics

Since 2003, Revenue Down For All Papers But The Smallest

Jul 7, 2009 9:05 PM

A new study reemphasizes that in the troubled newspaper industry small and large circulation dailies have gone in different directions. The Inland Press Association says that of the more than 120 papers whose confidential financial data it analyzed, none of the papers with a circulation of over 50,000 have been…

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Posted In: Advertising, Media & Publishing, Newspapers, Research & Metrics, Research

OK! Magazine Relaunches Website As JV With Buzz Media

Jul 7, 2009 7:33 PM

OK! Magazine has brokered a strategic partnership with entertainment-centric online media company Buzz Media—and the first fruit of the deal is the relaunched OKmagazine.com. The companies describe the new site, which Buzz Media redesigned and built, as a “joint venture;” Buzz Media CEO Tyler Goldman told us the deal included…

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Posted In: Advertising, Local, Entertainment, Media & Publishing, Magazines, buzz media, buzznet

Ad Net Q Interactive Buys E-Mail Marketer Postmaster Direct

Jul 7, 2009 1:28 PM

Performance based ad net Q Interactive has acquired e-mail marketer Postmaster Direct. Since Q Interactive is focused on behavioral targeting, which is receiving a great deal of scrutiny from federal legislators and regulators, Postmaster Direct’s emphasis on “double opt-in” marketing programs is designed to insulate it from the sort of…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Technologies / Formats, E-Mail

Amazon Filings Suggest Ads May Be Coming To E-Books

Jul 7, 2009 12:21 PM

Three recent filings by Amazon (NSDQ: AMZN) at the U.S. Patent and Trademark Office indicate that the company is thinking about additional ways to monetize its print and electronic book sales by possibly including ads in books and by creating some sort of Kindle-related social network. The filings: —Advertising in…

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Posted In: Advertising, Media & Publishing, Books, eReaders, Social Media, Community, Companies, Amazon.com, Kindle

Slide Lays Off Sales Staff To ‘Refocus’ On Bigger Ad Deals

Jul 7, 2009 1:16 AM

It was almost inevitable. This time last year widget-maker (because that’s what they were called, then) Slide was sitting on $50 million worth of new funding from Fidelity and T-Rowe Price. Now, the S.F.-based startup is slashing its sales force, GigaOm reports, in what CEO Max Levchin says is a…

behind the spin, after the jump »

Posted In: Advertising, Money, Social Media, Photo Sharing, layoffs, slide

Elle.com Goes Shopping With Rue La La

Jul 6, 2009 4:05 PM

E-commerce is starting to become the favorite alternative revenue stream for magazine websites, as online ad grows slows to a crawl. And so, Hachette Filipacchi Media U.S. is ramping up the e-commerce efforts it began earlier this year by striking a partnership with invitation-only, discounted luxury shopping site Rue La…

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Posted In: Advertising, E-Commerce, Media & Publishing, Women-Centric Content, Magazines

Danoo Buys IdeaCast To Expand Its Out Of Home Network

Jul 6, 2009 2:05 PM

Looking to increase the scale of its network of web-connected video screens in retail locations across the United States, Danoo has purchased IdeaCast, which has its own digital network targeted at “captive” audiences on planes and health clubs. Financial terms of the deal were not disclosed. IdeaCast’s previous owner, National…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions

TV Networks Stake Their Claim To The Mobile Gaming Market

Jul 6, 2009 1:32 PM

It’s not just indie companies like ngmoco or Zynga trying to grab a slice of the mobile gaming market—TV networks like *Disney*, *ESPN* and Nickelodeon have all recently made aggressive moves into the space. Nickelodeon just launched the AddictingGames iNetwork, a mobile offshoot of its AddictingGames.com casual games portal. The…

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Posted In: Advertising, Entertainment, Gaming, Sports, Mobile, Companies, Disney, ESPN, Viacom, MTV, iphone, nickelodeon

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