One of the favorite sports of most media conferences these days involves trotting out Wired editor Chris Anderson’s “freemium” idea—which is predicated on balancing free online and paid premium content—and kicking it to the ground. The topic served as a introduction to discussing the problems associated with paywalls and display…

Eyeblaster, which filed for an IPO in October 2008 only to withdraw it three months later citing “market conditions,” is trying to go public again. The online ad campaign management firm notified the SEC today it hopes to raise $115 million by selling stock—the same amount it was hoping to…

Google (NSDQ: GOOG)—which has spent much of the last year talking about how it is making more money off of YouTube—is now beginning to monetize the mobile version of the video site. In a blog post, the company says banner ads—sold on a “full-day basis”—will soon appear on the home,…

This is the TV ad Microsoft (NSDQ: MSFT) hopes will give its search engine a fighting chance against Google. Made by WPP’s JWT, the “Bing and Decide” campaign will run for three months on UK commercial TV and web.

Like many other developers, uLocate works closely with ad networks to monetize WHERE, its free mobile app that is available on a number of carrier networks and Android, iPhone and Palm (NSDQ: PALM). But WHERE often struggled to keep its fill rates high, and when campaigns ran out, it had…

Celebrity gossip site TMZ has quietly unveiled a gentler fashion-oriented offshoot called Too Fab. Although TMZ maintains high traffic—February uniques were up 6 percent to 14 million, per comScore (NSDQ: SCOR)—and gained new credibility by breaking the news of Michael Jackson’s death last year, many advertisers remain uncomfortable with the…

With services that make it easy for users to share their location—like FourSquare and Gowalla—gaining buzz and usage, Facebook is finally set to fire back with its own move into the hot location-aware space. The NYT reports that the social network will release a new feature in late April that…

Smartphone ad network Todacell has added another $1 million in funding to an existing $1 million round the Tel Aviv-based company raised back in June. Israeli VC AfterDox, which provided the last $1 million, also ponied up the same amount this time as well. In addition to the $2 million…

Plancast, a startup which lets users share their plans, has raised $800,000 from SoftTechVC, True Ventures, Founders Fund Angel, Zelkova Ventures, as well as a number of angel investors. On Plancast, users post what they plan on doing later; users can track each others’ accounts and also indicate publicly that…

Online ad vet Eric Bader (image) is coming back to the traditional agency business after leaving that segment three years ago to help found mobile ad and marketing consultant Brand In Hand. Interpublic Group media shop Initiative has hired Bader as its first worldwide digital strategy officer. He’ll report directly…

Online ad manager DoubleVerify has raised a $10 million second round funding. The round was led by Institutional Venture Partners. Previous investors Blumberg Capital, First Round Capital, Genacast Ventures and private backers also returned to provide the larger funding. The company, which is based in New York and has offices…

Online ad exchange DataXu has raised an $11 million second round led by Menlo Ventures. Atlas Venture and Flybridge Capital Partners, who backed DataXu’s $6 million first round in April 2009, also participated this time out. The proceeds will be used to fund new product development, sales and marketing, and…

No need to duck out of work early, now you can watch March Madness games live over your iPhone, and for the first time—anywhere over AT&T’s 3G network. The application, which is expected to be available Monday on iTunes, will cost $9.99—twice as much as last year’s version that was…

IAC-owned local guide network Citysearch is expanding its local listings ad service CityGrid through a partnership with search marketer OrangeSoda. Citysearch is also providing an investment in Utah-based OrangeSoda, the amount of which is undisclosed. The move is part of a more aggressive effort by Citysearch to attract more ad…

iVillage is looking to expand its advertising role to include sites not specifically aligned with parent NBC Universal (NYSE: GE). The female-focused lifestyle site has struck a deal with recipes and nutrition information and part of EatingWell Media Group to oversee advertising for EatingWell.com. The move is seen as a…

Martha Stewart Living Omnimedia (NYSE: MSO) held its advertising upfront yesterday and unlike the traditional TV upfront events that are getting under way, the focus here was the company’s range of cross-platform offerings, all of which are tied together with social media elements. The centerpiece of the presentation was a…

Mobile ad campaign manager Adenyo has raised a large $26.9 million round, consisting of both institutional and private placement funding. The company, which has offices in Dallas and Toronto, plans to use the proceeds to promote an international expansion. Formerly known as Silverback Media, Adenyo provides a range of services,…

—Apple’s iPad tablet is expected to hit store shelves sometime later this month, but now analysts are saying that recent checks with Taiwan indicate some slight production delays. Think Equity said iPad production was supposed to ramp up in February, but now volumes continue to be low in the first…

Now that Google (NSDQ: GOOG) has done the heavy lifting of fully integrating and, last month, upgrading DoubleClick’s system with AdSense and AdWords, the search giant plans a series of tweaks as it strives to make display its “next billion-dollar business,” as CEO Eric Schmidt put it. One way to…