Demand Media is known for churning lots of content through its sites, but today it’s notable for another churn, of the executive kind: three of the people who helped found and build up the company are leaving.

—HealthiNation: Anthony Dunaif has joined HealthiNation as SVP of syndication and strategic partnerships. Previously, he was CMO of Inform Technologies. —Machinima: Gaming industry veteran Amy Venier joins as VP of gaming partnership development, reporting to Jay Sampson, EVP of global ad sales and trade marketing. Most recently, Venier oversaw video…

Book and magazine publisher Rodale is looking to some of its most popular magazines for content as it introduces e-originals this week. First up are a Runner’s World “Essential Guides” series and a Grete Waitz title, to be followed by a Kindle Single on the Afghanistan War by Men’s Health…

Wellness news and info online network Everyday Health has been working on expanding its video content to TV for a while and it now has exec it believes will enhance those efforts: it’s brought in Paul Slavin, who left his post as the head of ABC (NYSE: DIS) News Digital…

Wellness news and info online network Everyday Health is getting its own TV program during the Saturday morning block following Good Morning America across most ABC (NYSE: DIS) local stations. The first show kicks off on Sept. 3 and could point the way for other online brands to expand to…

Wal-Mart (NYSE: WMT) is buying long-standing search technology firm Kosmix in what the big-box retailer is describing as a move to expand into “social and mobile commerce.” This is the second purchase Wal-Mart has made in just over a year intended to build its digital presence. Last February, the company…

Maer Roshan, the founder of the gossip mag and site Radar, has debuted his new project, an online news magazine called The Fix. The site is tightly focused on news and investigative features surrounding drug and alcohol addiction. But this is not a “self-help” site and The Fix will zero…

With the About Group experiencing some struggles on the revenue front, the New York Times Company (NYSE: NYT) has decided to sell that unit’s UCompareHealthCare.com unit to MDxMedical, parent company of Vitals.com. Terms of the deal were not disclosed.

Reader’s Digest is expanding its health content and marketing offerings with an online/offline partnership with OrganizedWisdom, a company which aggregates news and info from “wellness experts.” The deal, which also includes sharing ad sales duties, comes nearly a year after the Reader’s Digest Association began rebuilding following its emergence from…

Two of AOL’s new content partners, The Sporting News and Everyday Health, are both counting on the portal to deliver major traffic numbers in return for providing AOL (NYSE: AOL) with ad sales. In a conversation with execs from both The Sporting News and Everyday Health, it is revealed that…

AOL (NYSE: AOL) organized a hasty after-market call to announce three content deals designed to buttress its push towards premium content. The most prominent involves a content sharing arrangement with The Sporting News. CEO Tim Armstrong, taking the lead on the call, noted that AOL’s sports blog FanHouse will remain…

The Supreme Court has announced it will hear Sorrell v. IMS Health, a case relating to the sale of health data. Though not obvious at first glance, it’s a case that’s likely to have some influence on the growing debate over online privacy. In the case, pharmaceutical and data-mining companies…

Microsoft’s MSN, which has launched a series of very successful sites with major magazine publishers over the last two years, is now partnering with Rodale on a new health and fitness property. The site, Fitbie, which is going live today, features a series of articles and videos on working out,…

Everyday Health, the online health content giant which filed to go public in March, but has been mum about its plans since, is withdrawing its offering. The company says it will instead take $20 million in new funding. The decision is a blow to a digital media IPO market, which…

NBC Universal’s iVillage is continuing to build up its wellness offerings, this time with a partnership with QualityHealth. In an interview with paidContent, Jodi Kahn, iVillage’s EVP, says that QualityHealth will give the NBCU property the exclusive right to manage display ad sales for its flagship site.

Everyday Health, which filed to go public in January, provided an update on its financial well-being today; the company which is behind sites including its namesake, as well as RevolutionHealth.com and SouthBeachDiet.com, said in an SEC filing that revenue increased nearly 30 percent to $26.4 million from $20.41 million during…

Health Grades, the publicly-traded owner of popular doctor ratings site HealthGrades.com, is being taken private by PE firm Vestar Capital Partners in a $294 million deal. Vestar, which includes former WebMD (NSDQ: WBMD) CEO Roger Holstein among its partners, is paying $8.20 per share for Health Grades, a 29 percent…

Online doctor search and appointment site ZocDoc has raised $15 million in its second round of funding. On ZocDoc, users designate their city, insurance plan, and the type of specialist they are looking for and then see a list of corresponding doctors. Patients can book appointments directly from the site…

Steve Leber, best known as the former manager of the rockband Aerosmith, along with New York real estate investor Joseph Bernstein, have purchased Grandparents.com, which features city guides, activities, and tips—all designed to improve grandparents’ relationships with their grandkids. Leber, who himself has six grandkids, will be chairman, while Bernstein…