Book marketing firm Verso Advertising recently found that over half of book buyers say they are “not at all likely” to purchase an e-reader in the next 12 months—up from 40 percent in 2009. Why?

While most children, like their parents, still encounter Sesame Street primarily on their TV, the 43-year-old nonprofit brand now attracts 16.5 million kids and parents across its digital platforms every quarter. 35 percent of children ages 0 through 8 now experience Sesame Street exclusively on non-TV platforms, and 85 percent…

Barnes & Noble (NYSE: BKS) hopes to get a Nook device in the hands of every person in your family, except maybe your baby. Babies, it turns out, are a notoriously poor e-book audience.

The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt e-books, in part because they do not see e-books as a social technology and they think there are too many restrictions on sharing digital titles.

The battle for the college digital textbook market—including startups like Inkling and Kno—gets a fair amount of attention. But the K-12 textbook business that Apple (NSDQ: AAPL) now seeks to revolutionize is much less talked about outside of education circles.

Coliloquy, a Palo Alto-based publisher focusing on interactive fiction for adults, launches its first four serial titles today on Kindle. The books are active content apps, rather than static e-book files—allowing for multiple story lines, personalized content, in-book reader/author engagement and the delivery of prompts and extras. The company’s founders…

As Thursday approaches, more details (or rumors) are leaking out about what Apple’s education announcement will entail: opinion appears to be coalescing around a new interactive service for textbooks on Apple’s iPad tablet device.

USA Today is reporting a post-holiday e-book “surge,” with 32 of the top 50 titles on its most recent list selling more copies in digital format than in print, including all top ten titles. I broke down the lists to see which books sold more copies in each format.

As expected, Apple (NSDQ: AAPL) has started to send out invitations to an event in New York, and now we know what it will be about: education.

BBC Worldwide is exploiting the BBC show Strictly Come Dancing (Dancing With The Stars) through a premium partnership with Stardoll, the virtual doll dress-up site for kids.

Ahead of the release of the Harry Potter e-books and digital audiobooks, J. K. Rowling’s Pottermore.com is running a survey on reading habits.

Seeing “digital devices as another canvas for kids to share their originality and creative ideas,” Crayola is partnering with interactive storybook app publisher Ruckus Media on a series of e-books and apps for iOS and Android.

With the release of its color-screened, picture-book-friendly Kindle Fire, Amazon (NSDQ: AMZN) is expanding into publishing books for a new audience: Kids. To start, the company’s publishing division is acquiring over 450 children’s books published by the U.S. division of Marshall Cavendish—but it won’t end there.

When we last heard from James Frey, he was releasing a YA novel with a soundtrack. Now his book packaging company, Full Fathom Five, is launching The Nightworld, a joint mobile video game and e-book.

Speaking at Liberty Media’s annual investor meeting this afternoon, Barnes & Noble (NYSE: BKS) CEO William Lynch said the company expects the size of the print book market to decrease by a third by 2015, while the e-book market grows by 700 percent—and B&N sees itself taking larger shares of…

Building on the massive success of its 39 Clues adventure series for kids—which includes not just print books but also online games and card collecting, and sold 11 million copies—Scholastic is publishing seven 39 Clues short stories as e-books, starting on December 25.

If you’ve ever wondered how certain books wind up on library shelves, or how your children’s school librarian chooses which books to buy, the answer is due in part to three publications called Library Journal, School Library Journal and Horn Book and a buying service called Junior Library Guild. Those…

Teenagers who founded their own start-ups could find themselves featured in titles from Backlit, a new young adult e-book publisher based in Santa Monica. While bestselling YA series like Gossip Girl have centered around the Manhattan elite, Backlit is a product of Silicon Valley and Hollywood—with a first-look agreement from…

When Barnes & Noble (NYSE: BKS) CEO William Lynch introduced the Simple Touch Reader this past May, he described it as an e-reader easy enough for your grandmother to use. She may not be the intended audience for the new Nook Tablet—but who, exactly, is? It was hard to tell…