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Online Marketers Join Up: StrongMail Buys PopularMedia

Jun 30, 2009 7:13 PM

E-mail marketing firm StrongMail Systems said Tuesday it had purchased social media marketing firm PopularMedia. Financial details were not disclosed, although both companies share Sequoia Capital and DAG Ventures as investors. PopularMedia has raised more than $12 million, including $8 million in a round last summer. One of the company’s…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions

CORRECTED: Taking It Back: Marketers Will Spend $65 Billion On Their Own Sites This Year

Jun 30, 2009 5:52 PM

Marketers will spend at least $65 billion million to promote themselves online this year. The bad news for online publishers? They won’t see a dime of it. Marketers will put all that money into building their own web sites, according to media researcher Outsell, which canvassed the marketers To put…

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Posted In: Advertising, Marketing, Media & Publishing, Research & Metrics, Research

Microsoft Selling Greenfield’s Surveys Unit To Paris’ Toluna, Keeps Ciao

Jun 26, 2009 8:57 AM

Microsoft (NSDQ: MSFT) is selling a chunk of online surveys operator Greenfield Online to Paris-based online research panel provider Toluna for $40 million. Zelnick Media had planned to buy last September, but the deal collapsed. Microsoft acquired the group for $486 million last year, but mainly wanted its European shopping…

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Posted In: Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Research, Companies, Microsoft

Updated: Online Education Firm 2tor Raises $14.7 Million

Jun 22, 2009 11:31 AM

Update: The SEC filing came out today (June 25, 2009), which shows the total funding amount as higher, around $14.7 million. The discrepancy between the announced amount and this filing amount is explained as such: “*Includes (i) $3,638,112.68 of Series A Preferred issuable upon conversion of debt, (ii) $1,999,999.27 of…

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Posted In: Marketing, Money, M&A & Venture Capital, Venture Capital

Social Net Payer oneTXT Raises $2 Million First Round

Jun 22, 2009 10:33 AM

oneTXT, a company that provides payment processing on social networks, has raised $2 million in a first-round funding. The round was led by Metamorphic Ventures and was joined by KPG Ventures and New York Angels Fund. Individual angel investors also participated, including former Google (NSDQ: GOOG) exec David Hirsch, 24/7…

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Posted In: E-Commerce, Payment Systems, Marketing, Money, M&A & Venture Capital, Venture Capital, Social Media

About.com Bets On Celebrity ‘Experts’ To Boost Profile; Wolfgang Puck Gets His Image Buffed

Jun 15, 2009 3:47 PM

NYTCo-owned guide site About.com is formalizing the use of celebrities among its 800 “expert authors” who dispense advice on everything from acne to zoology. Over the past few months, About has offered a space to celebs like country music star Faith Hill, the New York Knicks’ point guard Nate Robinson,…

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Posted In: Advertising, Marketing, Companies, New York Times

Updated: Nielsen And Digimarc Extend JV Ties On Audience Measurement Tools

Jun 15, 2009 2:58 PM

Updated below: The Nielsen Company is expanding its two-year-old relationship with content security company Digimarc (NSDQ: DMRC). The two have formed a joint venture that will cover the measurement of TV viewing and how users make purchases over their mobile phones. The companies were fairly vague on what their partnership…

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Posted In: Advertising, Marketing, Research & Metrics, Research

Lead Gen Firm AdEx Closes $2.3 Million Private Placement

Jun 15, 2009 8:26 AM

OTC-traded lead-gen company AdEx Media has completed a $2.3 million financing. The Mountain View, Calif.-based company, which offers pay-for-performance and lead-gen services, closed a private placement in which AdEx raised the financing through the issuance of 1.9 million shares of series A preferred stock and warrants to unspecified institutional investors.…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital

Industry Moves: NBCU’s JB Perrette Adds Broadcast, Content Distribution Strategy

Jun 1, 2009 4:22 PM

Jean-Briac (JB) Perrette gains an expanded portfolio in the latest NBC Universal (NYSE: GE) management shift. Perrette was appointed president of NBCU Digital Distribution in 2006; he’s now president of “Digital & Affiliate Distribution and Content Distribution Strategy.” Yes, it’s possible to have too many words in a title but…

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Posted In: Advertising, Industry Moves, Marketing, Companies, NBC Universal, jb perrette

Would-Be Online Ad Targeter NebuAd Calls It A Day

May 18, 2009 4:53 PM

Behavioral ad targeter NebuAd, whose beta tests with Charter Communications (NSDQ: CHTR) last spring sparked a class action lawsuit and helped lead to Congressional investigations of the online ad industry, is no more, Mediapost reported, citing court documents. The company officially shut down on Friday and its website all but…

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Posted In: Advertising, Legal, Marketing

People.com Releases Pay-To-Download App; One Of Several Attempts To Tap Alt Revenue Sources

May 18, 2009 10:58 AM

Major news sites are falling all over each other to release their own iPhone apps lately. Many hope to get some incremental ad revenue now, with the hope of charging for the app later. People.com is trying to do both at once, with its $1.99 app being released today on…

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Posted In: Advertising, E-Commerce, Entertainment, Marketing, Media & Publishing, Magazines, Mobile, Companies, Time Warner, Time Inc.

Battelle Looks To Hand Over The Reins At Federated Media; Not Leaving The Company

May 15, 2009 3:05 PM

Social media-focused blog net Federated Media’s looking for someone to take over at the top. In a vaguely worded post on FM’s official blog, John Battelle, the company’s founder and CEO, said that the company needs a new leader to move the company forward. Battelle was slightly more clear about…

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Posted In: Advertising, Marketing, Social Media

MSLO To Test Paid Video Downloads; Strategy Focusing On Archived Material

May 14, 2009 3:05 PM

Martha Stewart Living Omnimedia (NYSE: MSO) plans to start charging for online video downloads of the domestic diva’s archived TV show episodes and segments. Stewart, appearing at an industry conference this morning, touched on the plan during a Q&A with NYT media columnist David Carr. An MSLO rep described the…

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Posted In: Advertising, Marketing, Media & Publishing, TV, Technologies / Formats, Broadband

The Case For Narrowcasting

May 13, 2009 10:45 AM

Chris Ahearn is president of Media at Thomson Reuters (NSDQ: TRIN). He joined Reuters in 2001 from J.P. Morgan, where he held positions in LabMorgan, the technology, media and telecommunications group, and the financial- institutions group. Prior to J.P. Morgan, he worked in the financial-institutions group at Credit Suisse First…

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Posted In: Advertising, Features, Leading Voices, Marketing, Media & Publishing

Thomson Reuters Launches BlackBerry, iPhone Apps; First Big Step In $1 Billion Multimedia Investment

May 11, 2009 12:34 AM

Reuters lags news-service rivals AP and Bloomberg in releasing mobile apps, but the company plans to spend heavily to make up for any lost time. Today, the UK news services company will release its Thomson Reuters (NSDQ: TRIN) News Pro app for the iPhone and Blackberry. The company has been…

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Posted In: Advertising, Marketing, Media & Publishing, Mobile, Companies, Reuters

Google Chrome Ads Go From YouTube To Your Tube; Search Giant’s First-Ever Spots Run This Weekend

May 8, 2009 2:19 PM

After backing out of a planned TV ad campaign during the Olympics last summer, the normally TV-shy Google (NSDQ: GOOG) is ready to go primetime to promote its Chrome web browser, the company said in a blog post. The ads will start running on “various networks” this weekend. A Google…

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Posted In: Advertising, Marketing, Media & Publishing, TV, Technologies / Formats, Broadband, Browsers, Companies, Google, YouTube

Interview: Condé Nast’s Carey And Wired’s Anderson: Pursuing The ‘Freemium’ Model

May 6, 2009 6:30 AM

It’s small consolation for magazine publishers that the industry can at least say it’s doing better than newspapers. In terms of the transition to digital, most of the main players in print get less than 10 percent of their revenues from online. At last week’s American Society of Magazine Editors…

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Posted In: Advertising, Marketing, Media & Publishing, Magazines, Companies, Conde Nast

ChicagTrib’s Recipe For New Site: A Dash Of HuffPo, Stir In Some Facebook—Do Not Add Display

May 5, 2009 11:45 AM

The Chicago Tribune will introduce a new website adjunct in June called Chicago Now that has a lot of various elements: there’s social media and a blog aspect, along with e-commerce right along with general news, and even advertorial, E&P Pub’s Mark Fitzgerald reports. In describing this farrago, Fitzgerald’s item…

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Posted In: Advertising, Marketing, Media & Publishing, Newspapers, Social Media, Companies, Tribune

AOL’s Socialthing And Warner Bros. TV Group Get Connected

May 5, 2009 8:10 AM

AOL’s promotion of online identities manager Socialthing continues this week by tying it in across corporate sibling Warner Bros. Television Group. The deal also suggests a new closeness with its fellow Time Warner subsidiary, even as the company moves to spin off AOL (NYSE: TWX). In past years, WBTVG and…

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Posted In: Advertising, Entertainment, Marketing, Media & Publishing, TV, Social Media, Community, Technologies / Formats, Broadband, Companies, Time Warner, AOL

Atlanta Paper’s New Pitch To Readers: Take A Break From Digital And Try Print

May 4, 2009 10:19 PM

The Atlanta Journal Constitution figures that at this point in the digital revolution, readers might be starting to get nostalgic for the good old print days. The paper, which recently cut 30 percent of its staff, has unveiled a year-long, $1 million ad campaign to position the physical Sunday paper…

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Posted In: Advertising, Marketing, Media & Publishing, Newspapers

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