Marketing
Joseph Tartakoff
Jun 30, 2009 7:13 PM
E-mail marketing firm StrongMail Systems said Tuesday it had purchased social media marketing firm PopularMedia. Financial details were not disclosed, although both companies share Sequoia Capital and DAG Ventures as investors. PopularMedia has raised more than $12 million, including $8 million in a round last summer. One of the company’s…
Keep Reading »
Posted In:
Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions
David Kaplan
Jun 30, 2009 5:52 PM
Marketers will spend at least $65 billion million to promote themselves online this year. The bad news for online publishers? They won’t see a dime of it. Marketers will put all that money into building their own web sites, according to media researcher Outsell, which canvassed the marketers To put…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, Research & Metrics, Research
Robert Andrews
Jun 26, 2009 8:57 AM
Microsoft (NSDQ: MSFT) is selling a chunk of online surveys operator Greenfield Online to Paris-based online research panel provider Toluna for $40 million. Zelnick Media had planned to buy last September, but the deal collapsed. Microsoft acquired the group for $486 million last year, but mainly wanted its European shopping…
Keep Reading »
Posted In:
Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Research, Companies, Microsoft
Joseph Tartakoff
Jun 22, 2009 11:31 AM
Update: The SEC filing came out today (June 25, 2009), which shows the total funding amount as higher, around $14.7 million. The discrepancy between the announced amount and this filing amount is explained as such: “*Includes (i) $3,638,112.68 of Series A Preferred issuable upon conversion of debt, (ii) $1,999,999.27 of…
Keep Reading »
Posted In:
Marketing, Money, M&A & Venture Capital, Venture Capital
David Kaplan
Jun 22, 2009 10:33 AM
oneTXT, a company that provides payment processing on social networks, has raised $2 million in a first-round funding. The round was led by Metamorphic Ventures and was joined by KPG Ventures and New York Angels Fund. Individual angel investors also participated, including former Google (NSDQ: GOOG) exec David Hirsch, 24/7…
Keep Reading »
Posted In:
E-Commerce, Payment Systems, Marketing, Money, M&A & Venture Capital, Venture Capital, Social Media
David Kaplan
Jun 15, 2009 3:47 PM
NYTCo-owned guide site About.com is formalizing the use of celebrities among its 800 “expert authors” who dispense advice on everything from acne to zoology. Over the past few months, About has offered a space to celebs like country music star Faith Hill, the New York Knicks’ point guard Nate Robinson,…
Keep Reading »
Posted In:
Advertising, Marketing, Companies, New York Times
David Kaplan
Jun 15, 2009 2:58 PM
Updated below: The Nielsen Company is expanding its two-year-old relationship with content security company Digimarc (NSDQ: DMRC). The two have formed a joint venture that will cover the measurement of TV viewing and how users make purchases over their mobile phones. The companies were fairly vague on what their partnership…
Keep Reading »
Posted In:
Advertising, Marketing, Research & Metrics, Research
David Kaplan
Jun 15, 2009 8:26 AM
OTC-traded lead-gen company AdEx Media has completed a $2.3 million financing. The Mountain View, Calif.-based company, which offers pay-for-performance and lead-gen services, closed a private placement in which AdEx raised the financing through the issuance of 1.9 million shares of series A preferred stock and warrants to unspecified institutional investors.…
Keep Reading »
Posted In:
Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital
Staci D. Kramer
Jun 1, 2009 4:22 PM
Jean-Briac (JB) Perrette gains an expanded portfolio in the latest NBC Universal (NYSE: GE) management shift. Perrette was appointed president of NBCU Digital Distribution in 2006; he’s now president of “Digital & Affiliate Distribution and Content Distribution Strategy.” Yes, it’s possible to have too many words in a title but…
Keep Reading »
Posted In:
Advertising, Industry Moves, Marketing, Companies, NBC Universal, jb perrette
David Kaplan
May 18, 2009 4:53 PM
Behavioral ad targeter NebuAd, whose beta tests with Charter Communications (NSDQ: CHTR) last spring sparked a class action lawsuit and helped lead to Congressional investigations of the online ad industry, is no more, Mediapost reported, citing court documents. The company officially shut down on Friday and its website all but…
Keep Reading »
Posted In:
Advertising, Legal, Marketing
David Kaplan
May 18, 2009 10:58 AM
Major news sites are falling all over each other to release their own iPhone apps lately. Many hope to get some incremental ad revenue now, with the hope of charging for the app later. People.com is trying to do both at once, with its $1.99 app being released today on…
Keep Reading »
Posted In:
Advertising, E-Commerce, Entertainment, Marketing, Media & Publishing, Magazines, Mobile, Companies, Time Warner, Time Inc.
David Kaplan
May 15, 2009 3:05 PM
Social media-focused blog net Federated Media’s looking for someone to take over at the top. In a vaguely worded post on FM’s official blog, John Battelle, the company’s founder and CEO, said that the company needs a new leader to move the company forward. Battelle was slightly more clear about…
Keep Reading »
Posted In:
Advertising, Marketing, Social Media
David Kaplan
May 14, 2009 3:05 PM
Martha Stewart Living Omnimedia (NYSE: MSO) plans to start charging for online video downloads of the domestic diva’s archived TV show episodes and segments. Stewart, appearing at an industry conference this morning, touched on the plan during a Q&A with NYT media columnist David Carr. An MSLO rep described the…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, TV, Technologies / Formats, Broadband
Chris Ahearn
May 13, 2009 10:45 AM
Chris Ahearn is president of Media at Thomson Reuters (NSDQ: TRIN). He joined Reuters in 2001 from J.P. Morgan, where he held positions in LabMorgan, the technology, media and telecommunications group, and the financial- institutions group. Prior to J.P. Morgan, he worked in the financial-institutions group at Credit Suisse First…
Keep Reading »
Posted In:
Advertising, Features, Leading Voices, Marketing, Media & Publishing
David Kaplan
May 11, 2009 12:34 AM
Reuters lags news-service rivals AP and Bloomberg in releasing mobile apps, but the company plans to spend heavily to make up for any lost time. Today, the UK news services company will release its Thomson Reuters (NSDQ: TRIN) News Pro app for the iPhone and Blackberry. The company has been…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, Mobile, Companies, Reuters
David Kaplan
May 8, 2009 2:19 PM
After backing out of a planned TV ad campaign during the Olympics last summer, the normally TV-shy Google (NSDQ: GOOG) is ready to go primetime to promote its Chrome web browser, the company said in a blog post. The ads will start running on “various networks” this weekend. A Google…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, TV, Technologies / Formats, Broadband, Browsers, Companies, Google, YouTube
David Kaplan
May 6, 2009 6:30 AM
It’s small consolation for magazine publishers that the industry can at least say it’s doing better than newspapers. In terms of the transition to digital, most of the main players in print get less than 10 percent of their revenues from online. At last week’s American Society of Magazine Editors…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, Magazines, Companies, Conde Nast
David Kaplan
May 5, 2009 11:45 AM
The Chicago Tribune will introduce a new website adjunct in June called Chicago Now that has a lot of various elements: there’s social media and a blog aspect, along with e-commerce right along with general news, and even advertorial, E&P Pub’s Mark Fitzgerald reports. In describing this farrago, Fitzgerald’s item…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, Newspapers, Social Media, Companies, Tribune
David Kaplan
May 5, 2009 8:10 AM
AOL’s promotion of online identities manager Socialthing continues this week by tying it in across corporate sibling Warner Bros. Television Group. The deal also suggests a new closeness with its fellow Time Warner subsidiary, even as the company moves to spin off AOL (NYSE: TWX). In past years, WBTVG and…
Keep Reading »
Posted In:
Advertising, Entertainment, Marketing, Media & Publishing, TV, Social Media, Community, Technologies / Formats, Broadband, Companies, Time Warner, AOL
David Kaplan
May 4, 2009 10:19 PM
The Atlanta Journal Constitution figures that at this point in the digital revolution, readers might be starting to get nostalgic for the good old print days. The paper, which recently cut 30 percent of its staff, has unveiled a year-long, $1 million ad campaign to position the physical Sunday paper…
Keep Reading »
Posted In:
Advertising, Marketing, Media & Publishing, Newspapers