»  The Economist attempts to lure back UK readers with a new cinema ad, trying to recreate the cool aura it has in U.S. [WSJ] The ad below: »  Allen & Co. media mogulfest is next week, y’all. Deals, perhaps, maybe. [THR] »  This year at the Allen & Co…

Online ads are often targeted, but that doesn’t mean that people necessarily pay attention. A survey by AdWeek and Harris Interactive (via SearchEngineLand) shows that people are much more likely to ignore internet ads (both banner ads and search ads) than TV ads, radio ads, or newspaper ads. Internet ads…

Borrell Associates—which earlier this year provided a very bearish outlook for growth in the local online ad market—has changed its mind. The research firm now expects the market to grow by 11 percent, up from its initial projection of 8 percent in January. That means the market should reach $14.03…

The latest evidence that Microsoft’s Bing is off to a successful start: Web analytics firm StatCounter says Microsoft’s share of the search market was up 0.5 percentage points to 8.23 percent last month. Google’s meanwhile actually dropped slightly from 79.07 percent to 78.48 percent. “Steady if not spectacular might be…

First, the good news: There were actually four three venture-backed IPOs in the second quarter, compared to only one over the prior 13 months. But the remainder of the quarterly Dow Jones (NYSE: NWS) VentureSource report was filled with grim statistics.

Most digital-ad-spending forecasts for the rest of 2009 (and beyond) are predicting little-to-no growth this year. But that data may not tell the whole story: a recent survey of senior marketing execs—many with interactive advertising budgets that top $1 million annually—found that most expect to spend more on digital campaigns…

Just how gaga did people go over news about Michael Jackson’s death? Nielsen tracked the number of mentions in the blogosphere.

The sudden interest in the deaths of Michael Jackson and Farrah Fawcett was apparently too much for Twitter’s search engine, which quickly got overloaded and returned results that were increasingly delayed—when it returned them at all. Later Thursday evening, Twitter said it had disabled the search field on users’ home…

It’s still early days, of course, but not only are more people using Microsoft’s revamped search engine—new data shows that Microsoft’s share of paid clicks is also up. Microsoft’s paid-click share has traditionally been under 5 percent, but since the relaunch two weeks ago, that figure is up about 13…

It looks like newspapers are having as much trouble holding their readers’ attention online as well as offline. Time spent on 17 of the 30 most-trafficked newspaper websites fell last month, while the rest of the sites had minimal, if any, gains, according to Nielsen Online data cited by E&P.…

New funding may be sluggish, but there’s at least one category that investors are more than happy to pour money into: Twitter-related startups. On its blog today (via Silicon Alley Insider), startup site ChubbyBrain tallies up the action and finds that to date, $23 million has been put into 11…

In a report today, Citigroup Analyst Mark Mahaney presents Yahoo (NSDQ: YHOO) as a “turnaround story”—and his thesis is premised on the idea that in a “fluid” competitive landscape, flat market share is actually something to brag about for a big internet portal. Mahaney notes that Yahoo’s share of total…

It was only two months ago that we noted that in just one month Twitter had added 5 million visitors to its site, doubling traffic. Now, data from Compete and Quantcast shows that Twitter traffic flattened last month—and may have even fallen. Granted Twitter still has traffic that any big…

It’s only one week, but Microsoft (NSDQ: MSFT) can claim some new traction in the search market, courtesy of its Bing search engine relaunch, according to comScore (NSDQ: SCOR). Of course, it could just as likely be that it’s because it’s one week in that the Bing numbers look good,…

It’s not a fun time to be selling ads for a local Sunday print supplement (ad spending down a whopping 37.7 percent) or a B2B magazine (ad spending down 29.9 percent). You’re a little happier if you’re selling ads for Spanish-language cable TV (down just 1.1 percent) or even display…

It’s not just relatively low retention rates that Twitter has to deal with. Turns out, according to a Harvard Business School study, that the median number of messages a Twitter user sends—ever—is one. The researchers found that a small group is sending out most of the tweets on the service.…

Being perceived as environmentally friendly is obviously a big issue for tech leaders. Consider Google’s recent pronouncement that making one cheeseburger used up as much energy as 15,000 Google (NSDQ: GOOG) searches, or Microsoft (NSDQ: MSFT) CEO Steve Ballmer’s recent, very-public purchase of a Ford Fusion Hybrid. Now Greenpeace is…

Eight newspaper sites in the top 30 experienced drops in monthly unique visitors in April, according to Nielsen Online—and at least two are already protesting. The April stats and the protests were reported by Nielsen sibling E&P, which said the New York Times, whose nytimes.com was down 8 percent, and…

The issue of audience measurement discrepancies has long plagued online publishers. While most have made peace between their internal numbers and the usually lower ones reported by Nielsen and comScore (NSDQ: SCOR), NYT reports that in the case of Hulu, the wildly divergent figures appear to be more vexing than…