Why You Should Care
We are at a critical point in the transformation of the media business. The past year has seen the rise of tablets and the accelerated transition of magazines from print to digital; the rapid ascent of e-books and the slow descent of bookstores; more viewing of online video than ever but in ever-decreasing lengths. Digital advertising growth is maturing—and in some cases, slipping. If your responsibility is to make money from content, what should you do next? If the answer was easy, we’d all be on vacation. It’s not—so join us at paidContent 2012, our acclaimed media industry forum, for top-level discussion about what’s working, what hasn’t and what’s showing the most promise.
