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Fox Mobile Vet Stalbow Joins Rovio As GM, North America

Aug 22, 2011 4:00 PM

At our paidContent Mobile conference in May, Andrew Stalbow and Peter Vesterbacka paired up to tout the value of a major studio partnering with a popular game developer on the successful Angry Birds Rio. Now Stalbow has shifted from SVP-Mobile for *Fox* Digital to working with Vesterbacka directly as the…

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Posted In: Apps, Entertainment, Games, Animation, Mobile, Social Media, Video, Events, ContentNext Events, paidContent Mobile, Companies, Google, YouTube, News Corp., Fox, Samsung, Countries, Europe, Finland, andrew stalbow, angry birds, mikael hed, peter vesterbacka, rovio

Updated: paidContent Mobile Slideshow: The Nielsen Device Deck

May 19, 2011 10:15 AM

Tablets are a killer device when it comes to media consumption today, but is that down to the form factor, or because they are only being used by early adopters?

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Posted In: Advertising, Gadgets, Tablets, Mobile, Research & Metrics, Research, Search, Events, ContentNext Events, paidContent Mobile, Companies, Apple, iTunes, Countries, Europe, Russia, nielsen

paidContent Mobile Slideshow: Flurry Reveals Trends In Mobile Apps

May 19, 2011 9:08 AM

Some love to talk about the future and promise of the mobile web—and that may well be the case, longer term—but today the mobile world is still strongly under the influence of apps.

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Posted In: Apps, Mobile, Research & Metrics, Metrics, Events, ContentNext Events, paidContent Mobile, Companies, Apple, Google, Android, flurry, ios

paidContent Mobile Slideshow: MTV Uses Mobile To Lift Brands

May 19, 2011 8:37 AM

Some media companies, like Disney (NYSE: DIS) and News Corp.‘s Fox, have invested a lot of time and money into mobile as standalone businesses, expected to drive their own revenue streams and sometimes even their own brands. Others, like MTV, have largely focussed on it as a way of driving…

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Posted In: Apps, Media & Publishing, TV, Mobile, Research & Metrics, Research, Social Media, Events, ContentNext Events, paidContent Mobile, Companies, Disney, News Corp., Fox, Twitter, Viacom, MTV, caption bomb, colleen fahey rush, getglue, tosh.0

The Morning Lowdown 05-19-11

May 19, 2011 8:30 AM

Some of the stories people are talking about this morning:»  Our paidContent Mobile Conference: Here’s What Happened (paidContent) »  Here’s an interesting debate: “This Is Your Brain on Twitter,” a defense of the micro-blog from New York Times’ Nick Bilton, was written in response to his boss Bill Keller’s The…

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Posted In: Features, The Morning Lowdown, Marketing, Media & Publishing, Magazines, Newspapers, TV, Broadcast, Mobile, Social Media, Events, ContentNext Events, paidContent Mobile, Companies, Facebook, LinkedIn, New York Times, Twitter

Our paidContent Mobile Conference: Here’s What Happened

May 19, 2011 7:04 AM

For a few hours Wednesday, the Metropolitan Pavilion in New York’s Chelsea neighborhood became an energetic mobile media hub courtesy of paidContent Mobile: Platform Power.

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Posted In: Mobile, Events, ContentNext Events, paidContent Mobile

Warning: We May Need To Move On From The Android vs. iOS Debate Soon

May 19, 2011 5:25 AM

New research released at Wednesday’s paidContent Mobile from the app analytics company Flurry spells out the force of apps in the mobile world today pretty clearly: there are 500 million of them and counting—a number that will only continue to grow as Apple (NSDQ: AAPL) and Android devices continue to…

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Posted In: Apps, Entertainment, Games, Sports, Media & Publishing, Books, Mobile, Research & Metrics, Research, Events, ContentNext Events, paidContent Mobile, Companies, Apple, iPhone, Google, Android, Microsoft, RIM, flurry

@ pcMobile: Media R&D Teams Need Freedom, Flexibility

May 18, 2011 5:20 PM

Research and development is challenged when media companies try to protect their existing businesses instead of moving forward. And Sara Ohrvall, Director of Global R & D at Bonnier, said technology doesn’t always initiate development at media companies the way it does in other industries. She, Turner Sports’ Michael Adamson,…

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Posted In: Mobile, Events, ContentNext Events, paidContent Mobile, Companies, New York Times, Time Warner, Turner, bits, bonnier, jonathan dube, michael adamson nick bilton, sara ohrvall, turner sports

@ pcMobile 2011: MTV’s Rush: Tosh.0 Represents The Twitter/TV Bridge

May 18, 2011 4:58 PM

In addition to seeking third party help from sources, MTV Networks (NYSE: VIA) has been experimenting with its own home-grown entertainment check-in service called “Caption Bomb” to provide the link between its live programming and social media. That, plus heavy use of Twitter, is what drives brand lift for the…

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Posted In: Entertainment, Marketing, Media & Publishing, TV, Cable & Telecom, Mobile, Research & Metrics, Research, Social Media, Events, ContentNext Events, paidContent Mobile, Companies, Twitter, Viacom, MTV, colleen fahey rush

@ pcMobile 2011: Location Services Are Trying To Find The Right Place

May 18, 2011 4:47 PM

There’s been a good deal of worry over geo-location services embedded in iPhone and Android phones, after it was revealed that Apple (NSDQ: AAPL) and Google (NSDQ: GOOG) could track users—but only for the sake of aggregating information on wifi hotspots and cell phone towers. Tom Krazit, Mobile Editor, paidContent…

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Posted In: Advertising, E-Commerce, Legal, Privacy, Marketing, Mobile, Social Media, Technologies / Formats, Events, ContentNext Events, paidContent Mobile, foodspotting, kristi crum, soraya darabi, tom krazit, walt doyle, where

@ pcMobile: Mobile Video And The Coming Bandwidth Crisis

May 18, 2011 3:55 PM

It does to TV rights holders, but for consumers—it depends what they’re watching, panelists at the pcMobile 2011 conference. Jon Dube, past president of the Online News Association and formerly an *ABC* News digital exec, noted that in the U.S., networks use 30 percent of the bandwidth. So is there…

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Posted In: Media & Publishing, TV, Mobile, Social Media, Video, Technologies / Formats, 3G, Broadband, Events, ContentNext Events, paidContent Mobile, Companies, Apple, BBC, BBC Worldwide, Google, Android, jonathan dube, marc sokol

@ pcMobile: Music Discovery Success Depends On Scale, Not Being First

May 18, 2011 3:33 PM

Here’s a safe bet: is Apple (NSDQ: AAPL) going to launch a music subscription service within the next year? Two of the three music industry panelists discussing the business of music at the pcMobile 2011 conference, readily said “yes.” The third, Michael Paull, EVP, Global Digital Business, Sony (NYSE: SNE)…

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Posted In: Apps, Entertainment, Music, Marketing, Media & Publishing, Radio, Mobile, Events, ContentNext Events, paidContent Mobile, evan harrison, michael paull, staci kramer, syd schwartz

@ pcMobile: Best Global Strategy Means Local Partners And Low Prices

May 18, 2011 3:25 PM

“Globalization is now not just for Foreign Affairs magazine,” said Chrystia Freeland, editor of Thomson Reuters (NYSE: TRI) Digital, in this afternoon’s Going Global panel. She and fellow panelists Ben Jones, VP Mobile at Zynga, and Andrew Stalbow, SVP Fox Digital Entertainment, said that companies expanding their platforms into other…

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Posted In: Entertainment, Games, Mobile, Social Media, Events, ContentNext Events, paidContent Mobile, Companies, News Corp., Fox, Zynga, Countries, Asia, China, Japan, Europe, Germany, Russia, andrew stalbow, ben jones, chrystia freeland, fox digital entertainment, globalization, thomson reuters

@ pcMobile: Angry Birds Hits 200 Million Downloads With Help From Fox

May 18, 2011 1:50 PM

One of the greatest mobile gaming hits ever just keeps on rolling: Angry Birds has hit the 200 million-downloads milestone, Rovio’s Mighty Eagle Peter Vesterbacka announced at pc Mobile 2011 as part of a larger discussion on the unique cross-promotional scheme that Rovio and Fox Digital Entertainment cooked up with…

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Posted In: Advertising, Apps, Entertainment, Games, Movies, Mobile, Events, ContentNext Events, paidContent Mobile, Companies, News Corp., Fox, andrew stalbow, angry birds, fox digital entertainment, peter vesterbacka, rovio

@ pcMobile: Albert Wenger Says Mobile Phone Equals Personal Identity

May 18, 2011 1:15 PM

What are venture capital firms looking for in mobile startups? Think emotional value and rethink the economics of content, Albert Wenger, a partner in Union Square Ventures, told Ernie Sander, executive editor of paidContent. Mobile Phone as Personal Identity: “The only thing more stable than most people’s phone number is…

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Posted In: Mobile, Events, ContentNext Events, paidContent Mobile, albert wenger, ernie sander

@ pcMobile: Clearing The Hurdles On Golden Road To Mobile Ads

May 18, 2011 12:21 PM

With the unquestioned growth in mobile platforms and the penchant for free services on mobile devices and services, one would think mobile advertising would be enormous. But according to panelists at pc Mobile 2011, mobile advertisers and companies looking to build mobile ad technology are having just as much trouble…

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Posted In: Advertising, Apps, Mobile, Events, ContentNext Events, paidContent Mobile, iab, iab mobile, tapad, zumobi

@ pcMobile: Sunny Skies Over The Weather Channel’s Mobile Strategy

May 18, 2011 11:48 AM

Everybody’s talking about the weather, but contrary to the old adage, Mike Kelly, president and CEO of The Weather Channel Companies is actually doing something about it: putting weather-related information at the fingertips of an astounding number of mobile users

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Posted In: Gadgets, Media & Publishing, Mobile, Events, ContentNext Events, paidContent Mobile, mike kelly, weather channel

@ pcMobile: How Time Inc, Zite, & CrowdFusion Manage Platform & App Fatigue

May 18, 2011 11:00 AM

Content publishers are facing difficult choices about how to direct often limited resources to a growing number of platforms and business models. Which mobile strategy makes the most sense? This morning at pC Mobile 2011, Tom Krazit, mobile editor at paidContent and mocoNews, talked with Fran Hauser, President of Time…

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Posted In: Apps, Entertainment, Media & Publishing, Magazines, Online News, Mobile, Events, ContentNext Events, paidContent Mobile, Companies, Apple, iPad, iPhone, Google, Android, RIM, BlackBerry, Time Warner, Time Inc., brian alvey, crowdfusion, entertainment weekly, fran hauser, golf, ios, mark johnson, tom krazit, zite

@ pcMobile: MLBAM’s Bowman On Paid Vs. Ad Support - You Need Both

May 18, 2011 9:41 AM

There’s a false dichotomy that makes its way into conversations about media strategy about whether it’s best to have a paid content strategy or one that rests on advertising support. In a conversation with paidContent editor Staci D. Kramer at the kick off of pC Mobile 2011 conference, Major League…

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Posted In: Advertising, Entertainment, Sports, Marketing, Media & Publishing, Mobile, Social Media, Video, Events, ContentNext Events, paidContent Mobile, Companies, Apple, iPad, Google, Android

Nielsen: Tablets Are Money Spinners, But Less Than 5% Use Them Today

May 18, 2011 7:17 AM

Of all the wireless devices that have hit the market in the past several years, tablets present the biggest commercial opportunity for media owners, in terms of what consumers are willing to pay for and consume on the devices. But for now, that opportunity is, at best, a mid-to-long-term one.…

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Posted In: Advertising, Gadgets, Tablets, Media & Publishing, Books, TV, Mobile, Research & Metrics, Research, Events, ContentNext Events, paidContent Mobile, Companies, Apple, iPad, iTunes, Google, Android, RIM, Samsung, Countries, Europe, Russia

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