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All In The Family: AOL, Bonnier’s Parenting Group Form Ad, Content Alliance

Jan 5, 2012 8:27 PM

AOL (NYSE: AOL) may have recently had a high-profile rap on the knuckles from a shareholder not pleased with the company’s direction, but it has continued to forge ahead with its strategy to find innovative ways of growing the reach of its advertising network and traffic on its own content…

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Posted In: Advertising, Marketing, Media & Publishing, Magazines, Parenting Content, Companies, AOL, NBC Universal, NBC, bonnier

Fine, NYT: HuffPo To Change Parentlode Name, Which They Never Liked Anyway

Dec 22, 2011 1:33 PM

Claiming it was a name “that, frankly, we never really loved,” Lisa Belkin—the former editor of New York Times (NYSE: NYT) parenting blog “Motherlode,” and the new editor of the Huffington Post’s similarly named (and NYT-contested) parenting blog “Parentlode”—announced that the Huffington Post will change Parentlode’s name to one decided…

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Posted In: Legal, Trademark, Media & Publishing, Online News, Parenting Content, Women-Centric Content, Companies, New York Times, parentlode

Disney Buys Mom Blog Network Babble Media

Nov 14, 2011 9:32 AM

The Walt Disney (NYSE: DIS) Company is expanding its interactive division’s “parenting portfolio” with the acquisition of mom blog network Babble Media. According to the press release, obtained by AllThingsD’s Kara Swisher, five-year-old Babble brings with it 200 mom bloggers, who will be “infused” with Disney’s existing “evergreen content” from…

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Posted In: Entertainment, Marketing, Media & Publishing, Parenting Content, Women-Centric Content, Social Media, Companies, Disney

Education App Publisher Mindshapes Raises $5 Million, Inks Content Deals

Nov 1, 2011 1:00 AM

It has become something of a meme that young kids take to smartphones and tablets like fish to water. Today sees a development that could foster that idea along with more content for them to consume. Mindshapes, an educational games publisher started in 2010 by five execs with a track…

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Posted In: Apps, Entertainment, Games, Gadgets, Tablets, Media & Publishing, Books, Kids & Teen Content, Parenting Content, Mobile, Companies, Amazon, Kindle, Apple, Electronic Arts, mindshapes, playfish

NYT Says Huffington Post’s Parentlode Is A Load Of…Well, You Know

Oct 25, 2011 9:07 AM

This month, Lisa Belkin announced that she was leaving her popular parenting blog at the New York Times, Motherlode, to launch a parenting blog at the Huffington Post. The name of the new Huffington Post blog is Parentlode, and the NYT is not happy.

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Posted In: Legal, Trademark, Media & Publishing, Online News, Parenting Content, Women-Centric Content, huffington post, new york times

AOL HuffPo Hires Christina Norman To Lead Video, Black Voices

Aug 1, 2011 6:44 AM

AOL (NYSE: AOL) is following last week’s stunning ouster of ad chief Jeff Levick with something that has become as routine as personnel shakeups—site launches and a big-name editorial hire. But this batch goes to the core of what has to work at AOL in terms of wooing users and…

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Posted In: Advertising, Marketing, Media & Publishing, Parenting Content, Women-Centric Content, Social Media, Companies, AOL, Huffington Post Media Group, Apple, iPad

Parenting Site Babble Gets $3 Million More

May 21, 2010 11:09 PM

Babble, frequently referred to as a “hipster” parenting site, has raised another $3 million in funding, according to an SEC filing. The three-and-a-half year-old site features blogs, advice columns, reviews, feature pieces and discussion boards—all geared toward a “new generation” of parents. (Representative headline, at left.)

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Posted In: Media & Publishing, Parenting Content, Money, M&A & Venture Capital, Venture Capital

Pepsi’s New Social Network Targets African-American Moms

Sep 21, 2009 7:05 PM

Big brands, for the most part, have moved away from the idea of pouring resources into custom social networks and online properties, choosing instead to use low-cost (and free) options like Facebook and Ning to grow their communities. But not Pepsi, which is launching We Inspire, an online property geared…

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Posted In: Advertising, Media & Publishing, Parenting Content, Social Media, pepsi

Family-Friendly Social Net Glubble Adds $1 Million In Funding; Gets New CEO

Jun 26, 2009 1:12 PM

Glubble, an online community that lets families share photos, messages and status updates, has raised $1 million in funding from a group of private European investors. (This brings its total funding to about $3 million). The S.F.-based startup is also getting new leadership with the money: COO Alexander van Elsas…

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Posted In: Media & Publishing, Kids & Teen Content, Parenting Content, Money, M&A & Venture Capital, Venture Capital, Social Media, Community, glubble

@ Microsoft Digital: Moore: Plans For More Partners, Content For Women And Parents

Apr 23, 2009 2:25 PM

The centerpiece of the Microsoft (NSDQ: MSFT) Digital Showcase was Wonderwall, MSN’s entertainment channel which was launched in February. The channel is a joint production of MSN and BermanBraun Interactive. Scott Moore, who worked with Lloyd Braun during their Yahoo (NSDQ: YHOO) interregnum, took the stage after a lead up…

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Posted In: Advertising, Entertainment, Marketing, Media & Publishing, Parenting Content, Women-Centric Content, Technologies / Formats, Broadband, Companies, Microsoft

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