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Portals
Jan 30, 2012 6:20 AM
Looks like new CEO Scott Thompson is wasting little time starting to get Yahoo’s house in order: just a few weeks into the new CEO’s tenure, the internet company is pulling support for 10 of its less-popular mobile apps.
Posted In: Apps, Entertainment, Movies, Sports, Media & Publishing, TV, Mobile, Search, Companies, Apple, iPad, iPhone, Google, Android, Groupon, Portals, RIM, BlackBerry, Twitter, Yahoo
Jan 19, 2012 5:15 AM
UK TV video news producer ITN is unifying its online ad sales platform as it expands into a burgeoning number of online destinations.
Posted In: Advertising, Entertainment, Media & Publishing, TV, Broadcast, Social Media, Video, Companies, AOL, Channel 4, Facebook, Google, YouTube, ITV, NBC Universal, NBC, Portals, Countries, Europe, UK, itn, rightster
Jan 11, 2012 10:00 AM
In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.
Posted In: Advertising, Gadgets, Tablets, Mobile, Research & Metrics, Metrics, Search, Companies, Facebook, Google, Microsoft, Bing, Portals, Yahoo, marin software, mobile advertising
Jan 4, 2012 6:49 AM
Yahoo (NSDQ: YHOO) faced a pretty big whack of upheavals in 2011—not least of which was the none-too-quiet departure of their outspoken former CEO Carol Bartz. Will the company this year try to stabilize and play things a bit more quietly? Just days into 2012, a report has emerged that…
Posted In: Advertising, Industry Moves, Mobile, Search, Companies, AOL, Facebook, Google, Microsoft, Portals, Yahoo, Countries, Asia, Japan, China, ebay, paypal, scott thompson
Jan 3, 2012 9:03 AM
More money for European tech startups: Wroclaw, Poland based mobile games publisher Tequila Mobile has announced a $1.7 round of funding, as well as six million users on its freemium gaming platform.
Posted In: Apps, Entertainment, Games, Mobile, Money, M&A & Venture Capital, Events, CES, Companies, Apple, iTunes, Google, Android, Portals, Countries, Europe, UK, tequila mobile
Dec 6, 2011 7:24 AM
Following on from its acquisition of mobile software developer SPB at the end of November, Yandex is making one more move to increase its ubiquity among the growing number of smartphone users in the country: the search giant is reportedly planning to launch search apps for Apple’s iOS devices by…
Posted In: Advertising, Local, Apps, Mobile, Technologies / Formats, 3G, E-Mail, Companies, Apple, iPad, iPhone, Google, Android, Microsoft, Windows Phone, Nokia, Portals, Samsung, Countries, Europe, Russia, Asia, China, bric, digital sky technologies, mail.ru, yandex
Nov 8, 2011 5:10 PM
The portal trio alliance between AOL (NYSE: AOL), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT) that was being explored in September is now official, the companies said during a phone-in press conference.
Posted In: Advertising, Companies, AOL, Facebook, Google, Microsoft, Portals, Yahoo
Oct 7, 2011 11:06 AM
The three major portals and YouTube (NSDQ: GOOG) sold more of the lucrative custom homepage ads in the second half of Q3, according to the latest figures from Macquarie. But it could be a blip, as the gains more mostly due to the influx of spending by TV networks promoting…
Posted In: Advertising, Research & Metrics, Research, Companies, AOL, Google, YouTube, Microsoft, MSN, Portals, Yahoo
Sep 27, 2011 1:44 PM
The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted in downward revisions for total spending forecasts. But one other thing may be helping online: better, clearer relationships between the sell side and the buy side, according…
Posted In: Advertising, Marketing, Research & Metrics, Research, Companies, Amazon, AOL, Google, Hulu, LinkedIn, NBC Universal, NBC, New York Times, News Corp., Fox, Fox Interactive Media, Portals, Time Warner, Turner, Twitter, Viacom, MTV, Washington Post, Yahoo
Sep 21, 2011 12:01 AM
A year after AOL (NYSE: AOL) first began promoting its “premium” Project Devil ads to much hype and fanfare, the company has succeeded in signing up media partners like Hearst interested in running it. The problem has been in finding advertisers who want to buy it.
Posted In: Advertising, Apps, E-Commerce, Marketing, Companies, AOL, Portals
Sep 13, 2011 10:30 AM
Given the way Facebook and Google (NSDQ: GOOG) have been taking an ever larger share of display ad spending, it looks as if AOL (NYSE: AOL), Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) are looking for safety in numbers with a plan that calls for the trio to sell ad…
Posted In: Companies, AOL, Facebook, Google, Microsoft, Portals, Yahoo
Sep 7, 2011 10:04 AM
AOL (NYSE: AOL) may be having a tough time attracting marketers to its vaunted Project Devil ads, which promise a larger canvas and greater interactivity than standard banners. Homepage display ad trends at AOL appeared “sluggish” through the first half of this quarter, says Macquarie Capital analyst Ben Schachter, who’s…
Posted In: Advertising, Media & Publishing, Research & Metrics, Metrics, Research, Companies, AOL, Facebook, Google, YouTube, Portals, Yahoo
Sep 6, 2011 9:45 PM
Barring some explosive revelation, Carol Bartz is out as CEO of Yahoo (NSDQ: YHOO) because she couldn’t show any way up. During the Q2 earnings call, Bartz had to admit that at a time when others were seeing improvements, Yahoo’s U.S. display ad dollars were down—and warned investors to expect…
Posted In: Advertising, Local, Marketing, Media & Publishing, Search, Companies, Facebook, Gannett, Google, Microsoft, Portals, Yahoo
Jul 8, 2011 12:10 PM
Although display advertising growth is as strong as ever, efforts to draw more advertisers to lucrative homepage ads fell flat in Q2 compared to Q1, according to a research note from Macquerie analyst Ben Schachter, who’s been providing a twice-quarterly rundown of landing page ad activity at the top portals…
Posted In: Advertising, Daily Deals, Marketing, Media & Publishing, Research & Metrics, Research, Companies, AOL, Google, YouTube, Portals, Yahoo
May 23, 2011 10:30 AM
Yahoo (NSDQ: YHOO) started rolling out homepage takeover ads this past weekend for Disney’s Pirates of the Caribbean: On Stranger Tides as the it and the other major portals are working to line up marketers for these “premium” ad slots. The move comes as Macquerie analyst Ben Schachter’s latest report…
Posted In: Advertising, Entertainment, Movies, Marketing, Media & Publishing, Companies, AOL, Disney, Portals, Yahoo
Mar 21, 2011 8:04 AM
Some of the stories people are talking about this morning:» In AT&T (NYSE: T) & T-Mobile Merger, Everybody Loses (GigaOm) [And check out more of paidContent’s coverage here and here] » Times’s Online Pay Model Was Years in the Making (NYT) » Web Shows Get Ambitious (WSJ) » WebMediaBrands’ Mediabistro…
Posted In: Advertising, Features, The Morning Lowdown, Marketing, Media & Publishing, Newspapers, Mobile, Search, Companies, Apple, iPad, AT&T, Google, New York Times, Portals, T-Mobile
Jan 13, 2011 7:27 PM
Two of AOL’s new content partners, The Sporting News and Everyday Health, are both counting on the portal to deliver major traffic numbers in return for providing AOL (NYSE: AOL) with ad sales. In a conversation with execs from both The Sporting News and Everyday Health, it is revealed that…
Posted In: Advertising, Entertainment, Sports, Marketing, Media & Publishing, Health Content, Companies, AOL, Portals, ben wolin, everyday health, jeff price, sporting news
Nov 19, 2010 11:34 AM
For the past few months, AOL (NYSE: AOL), Yahoo (NSDQ: YHOO) and YouTube (NSDQ: GOOG) have turned to huge takeover ads as a way to attract premium brand dollars as the display market has picked up markedly over last year. Takeover ads or splash pages come in various formats, but…
Posted In: Advertising, Marketing, Companies, AOL, Google, YouTube, Microsoft, MSN, Portals, Yahoo
Nov 2, 2010 6:30 AM
» How relevant are portals these days? Well, comScore data AOL (NYSE: AOL) is still a top-five site, though vertical blog network Glam is inching up behind it. [RRW] » While Twitter is bringing ads to its users’ streams, professional social net LinkedIn is letting its 80 million members post…
Posted In: Advertising, Marketing, Media & Publishing, Online News, Social Media, Companies, AOL, Apple, iPad, Gannett, LinkedIn, Portals, Twitter
Sep 14, 2010 4:00 PM
RealNetworks’ GameHouse games unit, which has said it wants to improve its position in social games, is buying up social game developer Backstage Technologies. Backstage has developed several original titles for Facebook, include lottery game Scratch and Win and music app Vinyl City. It’s best known, however, for a social…
Posted In: Entertainment, Games, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Portals, RealNetworks, backstage technologies, gamehouse
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