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Industry Moves
David Kenny Replacing Mike Kelly As CEO Of The Weather Channel Companies

Jan 24, 2012 8:45 AM

In a surprise move, The Weather Channel Companies is swapping out CEOs. David Kenny is replacing Mike Kelly as CEO effective immediately; the Akamai-Digitas vet also will be chairman of the company owned by a consortium of Bain Capital, The Blackstone Group, and NBC (NSDQ: CMCSA) Universal.

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Posted In: Advertising, Apps, Industry Moves, Marketing, Media & Publishing, TV, Cable & Telecom, Mobile, Companies, AOL, NBC Universal, NBC, Publicis, Yahoo, david kenny, mike kelly, the weather channel, the weather company, twcc

Highlights Of 2011: The Year In Advertising, By The Numbers

Dec 22, 2011 6:00 AM

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…

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Posted In: Advertising, Local, Marketing, Mobile, Money, Research & Metrics, Research, Search, Companies, AOL, Facebook, Google, Groupon, Microsoft, Publicis, Yahoo, Countries, Europe, highlights of 2011

Industry Moves
Industry Moves: JumpTime; Sociable Labs; Performics; MediaBrix

Dec 13, 2011 7:24 PM

—JumpTime: Elizabeth Osder joins as SVP of strategy and business development. Reporting to co-founder and CEO Michele DiLorenzo, Osder will be responsible for business development, marketing, product and client solutions. She’ll also open JumpTime’s New York office early next year. Previously, Osder has consulted with media brands such as FT.com,…

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Posted In: Industry Moves, Industry Moves Roundup, Marketing, Companies, Publicis

Razorfish: Ad Exchanges Are Becoming The Industry Standard

Nov 9, 2011 9:00 AM

Like most major ad agencies, Publicis Groupe digital shop Razorfish became very bullish on ad exchanges this past year, increasing the amount of money it directed through real-time bidding platforms by 60 percent, the company said in its annual report. That was on top of the 66 percent increase in…

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Posted In: Advertising, Marketing, Mobile, Search, Companies, Publicis

Earnings
A Tale Of Two Strategies: Home And Away With Orange And Vodafone

Nov 9, 2011 2:00 AM

Vodafone (NYSE: VOD) and Orange have long been rivals in mobile phone markets in Europe, but as growth slows down in the region, the two are, at least in part, taking somewhat different paths in their search for fresh revenues: Vodafone is increasingly looking at its investments in emerging markets,…

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Posted In: Advertising, E-Commerce, Marketing, Media & Publishing, Radio, Mobile, Money, Earnings, Social Media, Companies, Dailymotion, France Telecom, Orange, Publicis, Verizon, Vodafone, Countries, Europe, Spain, Italy, Germany, France, Asia, India, deezer, skyrock

Google Expands DoubleClick Inventory From Mobile Web To Apps

Nov 7, 2011 4:11 PM

Now that Google (NSDQ: GOOG) has been making strong inroads into consolidating its hold on the PC-based display marketplace through its DoubleClick Ad Exchange, it is ready to bring in-app ad formats to its exchange platform.

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Posted In: Advertising, Apps, Mobile, Companies, Google, Publicis

Ad Agency Budgets Look Safe For This Year; But Look For ‘Pre-emptive’ Cuts

Aug 11, 2011 11:14 AM

One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad spending locked in for major media for the magazines and TV, Deutsche Bank analysts don’t expect the wild swings of the stock market to have much…

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Posted In: Advertising, Research & Metrics, Research, Companies, Publicis, WPP

Comcast Divides $1 Billion Media Account Between WPP And Publicis

Jul 21, 2011 5:34 PM

In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has split the company’s $1 billion-plus media buying and planning account between WPP Group and Publicis. The decision calls for NBC Universal’s business to go to Maxus, which is…

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Posted In: Advertising, Marketing, Companies, Comcast, NBC Universal, Publicis, WPP

The Morning Lowdown 07-18-11

Jul 18, 2011 8:04 AM

Some of the stories people are talking about this morning:»  Ex-News Corp Exec Rebekah Brooks Arrested By Appointment (paidContent) »  WSJ To News Corp (NSDQ: NWS). Critics: STFU (paidContent) »  CNN, HLN to Stream on Web, Making Internet Simulcasts Available to Pay-TV Subscribers (WSJ) »  Borders Faces Liquidators as Najafi…

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Posted In: Advertising, Features, The Morning Lowdown, Marketing, Media & Publishing, Books, Magazines, Newspapers, TV, Cable & Telecom, Social Media, Companies, AP, Facebook, Google, Netflix, News Corp., Publicis, Twitter

Publicis Groupe Offering To Buy Social Media Marketer Big Fuel

Jul 13, 2011 6:13 PM

The trend of agencies look to build up their social media capabilities with specialized marketing services acquisitions has accelerated in recent months, and that is what’s behind the news that Publicis Groupe’s VivaKi is in acquisition talks with social marketer Big Fuel, as AdAge reports, citing unidentified sources.

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Social Media, Companies, Facebook, Publicis

Jordan, Edmiston: M&A Activity In Ad Market Will Surge Through End Of ‘11

Jun 30, 2011 11:17 AM

The deals just kept coming in the first half of the year and thanks to increasing competition in the advertising agency and digital marketing businesses, the continued growth of social media and the need for analytics to make it all work, the next six months should resemble the previous ones,…

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Posted In: Advertising, Marketing, Mobile, Research & Metrics, Research, Social Media, Companies, Publicis, WPP

Exclusive
AOL Goes To Cannes—And Brings An ‘Agency-Only’ App With It

Jun 17, 2011 11:15 AM

A day after AOL (NYSE: AOL) held a gala presentation for analysts in New York’s Soho, execs are now descending on France for the week-long Cannes Lions Festival, the annual gathering of ad agency awards shows and networking. In addition to getting in front of agencies in person, AOL hopes…

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Posted In: Advertising, Apps, Features, Exclusive, Marketing, Mobile, Companies, AOL, Apple, iPad, iPhone, iTunes, Publicis, WPP

Publicis, WPP Make Further Digital Buys, Google Mobile Partnership

May 17, 2011 5:58 AM

To Digitas, Razorfish, VivaKi and Publicis Modem, add Rosetta. Publicis, one of the big four global advertising groups, is buying the Princeton, NJ-based interactive marketing consulting firm.

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Posted In: Advertising, Marketing, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Search, Companies, Google, Publicis, WPP

Zenith: Global Forecast Revised Down; But Display Remains ‘Invigorated’

Apr 10, 2011 7:01 PM

The recent series of catastrophe’s that befell Japan in the past few weeks along with the economic uncertainty raised by the uprisings in the Middle East have dimmed the outlook for global advertising this year a bit, the latest forecast from Publicis Groupe’s ZenithOptimedia says. Internet advertising, though, is still…

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Posted In: Advertising, Media & Publishing, Newspapers, Research & Metrics, Research, Companies, Publicis

The Morning Lowdown 04-01-11

Apr 1, 2011 8:05 AM

Some of the stories people are talking about this morning:»  At Publicis, a big bet on digital seems to be paying off. (NYT) »  Twentieth Century Fox and Netflix (NSDQ: NFLX) strike distribution deal which makes Glee, Sons of Anarchy available to watch instantly on the renter’s site starting today.…

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Posted In: Advertising, Entertainment, Movies, Features, The Morning Lowdown, Marketing, Media & Publishing, TV, Mobile, Social Media, Video, Companies, Apple, iPad, Facebook, Google, Netflix, Publicis

The Morning Lowdown 03-31-11

Mar 31, 2011 8:17 AM

Some of the stories people are talking about this morning:»  How is The Daily doing so far? 500,000 downloads, (perhaps) 75,000 regular users (not all of them paying subs, however). (Mixed Media; see paidContent’s coverage of The Daily’s reader numbers here.) »  SK Telecom (NYSE: SKM) is considering a bid…

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Posted In: Advertising, Apps, Features, The Morning Lowdown, Media & Publishing, TV, Social Media, Companies, Adobe, AOL, Apple, iPad, NBC Universal, NBC, Publicis, SK Telecom, Countries, Europe, France

Earnings
Digital Is Now Outgrowing The Fast-Growers At Publicis

Feb 10, 2011 10:07 AM

All the main ad companies regard digital and emerging markets as their two big growth pillars. But, as slides in Razorfish owner Publicis’ 2010 annual report show, it’s really only digital that’s taking a bigger and bigger place in the company’s overall mix…

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Posted In: Advertising, Money, Earnings, Companies, Publicis

The Morning Lowdown 01.14.11

Jan 14, 2011 6:30 AM

Some of the stories people are talking about this morning:»  Rupert Murdoch’s long awaited “iPad newspaper” has a name—The Daily—and Poynter’s Damon Kiesow got a first look by checking out the source code of the “coming soon” website. Despite being tablet-centric, users who don’t want to pay the $4.25 monthly…

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Posted In: Advertising, Features, The Morning Lowdown, Legal, Copyright, Marketing, Companies, AOL, Apple, iPad, Google, New York Times, News Corp., Publicis

The Morning Lowdown 12.17.10

Dec 17, 2010 6:30 AM

Some of the stories people are talking about this morning:»  Just as it’s inching closer to profitability and triple revenue gains this year, The Huffington Post is now the “number two” newspaper in terms of traffic, as classified by comScore (NSDQ: SCOR). And while there can be a debate about…

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Posted In: Advertising, Entertainment, Music, Features, The Morning Lowdown, Research & Metrics, Research, Search, Social Media, Video, Companies, Amazon, AP, Apple, iPad, Facebook, Google, Publicis

The Morning Lowdown 11.04.10

Nov 4, 2010 6:30 AM

Some of the stories people are talking about this morning:»  Google (NSDQ: GOOG) and Publicis Groupe’s VivaKi are launching an ad exchange platform for video and mobile. [NYT] »  Foursquare CEO and co-founder Dennis Crowley, speaking at Ad:tech this week, hinted at some enhancements coming to the location-based service: customized…

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Posted In: Advertising, Features, The Morning Lowdown, Tweets, Marketing, Media & Publishing, TV, Mobile, Search, Social Media, Video, Technologies / Formats, Broadband, Companies, Google, Publicis, Twitter

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