Mobile advertising may not yet be something that Facebook has explored in its strategy to monetize its massive user base, and given the growth we’ve seen in the space, you can argue that it might be missing a trick.

It remains to be seen whether all social networks can be profitable on advertising alone—and crucially what formats will work best alongside people’s communications with each other—but for now we are at least seeing some big growth in the space.

Looks like new CEO Scott Thompson is wasting little time starting to get Yahoo’s house in order: just a few weeks into the new CEO’s tenure, the internet company is pulling support for 10 of its less-popular mobile apps.

For many news sites, Facebook has become one of the biggest sources of referral traffic to its stories, and today the social network revealed some numbers that underscored how it is continuing to build up its cred as a news aggregator: it says it now has “thousands” of journalists using…

A big endorsement today for mobile advertising from eMarketer: their analysts today said they were revising up their forecasts for U.S. mobile ad spend to $2.61 billion, from their previous estimates of $1.8 billion. Why the rise? Google’s “exceptional” mobile advertising performance in mobile search advertising, and more reliable market…

Yahoo’s CEO Scott Thompson earlier today gave frank—and, the hopeful might say, encouraging—run down of the task ahead to turn around Yahoo (NSDQ: YHOO), an internet portal that was once on top of its game but has lately seem some serious decline. Some numbers provided today by eMarketer spell out…

In its first earnings announcement since recently appointing Scott Thompson as its new CEO and the seeing off founder Jerry Yang, Yahoo (NSDQ: YHOO) today reported Q4 revenues of $1.169 billion, down three percent on the same quarter last year.

Microsoft’s fourth-quarter earnings came in about where Wall Street had expected, but the decline of its Windows business continued during a holiday quarter when it seems pretty clear other gadgets dominated shopping lists.

		EPS*	Rev. vs Q410	Net Inc. vs Q410
Microsoft	Release		5%	Flat

* vs. Analysts' Estimates: Beat Met Missed

Google (NSDQ: GOOG) missed analyst expectations for earnings per share during the fourth quarter, sending its stock plunging in after-hours trading Thursday. The company had been expected to produce earnings per share of $10.49, but it chalked up just $9.50 in earnings per share excluding special items and also missed…

		EPS*	Rev. vs Q410	Net Inc. vs Q410
Google	Release		25%	6%

* vs. Analysts' Estimates: Beat Met Missed

In a climate where economic forecasts continue to remain cloudy, ad spend in the UK went up marginally in Q4 2011, with increased spend on internet advertising making up for declined spend in traditional media and other outlets, according to the latest figures from the IPA Bellwether Report.

While many of the top Internet companies faced a volatile ad market in the fourth quarter of last year, Facebook saw its share of the overall online advertising market increase to 2.7 percent during the period. In fact, by the time 2012 is over, the social network could control up…

Twitter and some pundits are crying foul over Google’s decision to exclude certain competitors from its new search and social networking hybrid. But what law says the company has to help its competitors in the first place?

In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still represent only a fraction of impressions and investment, according to a new report.

The markets didn’t punish Yahoo (NSDQ: YHOO) today when it announced it would appoint a payments technology specialist, Scott Thompson, as its CEO to run a business largely built on content, search and advertising. But it didn’t exactly reward it, either: the stock closed down by 51 cents at $15.82,…

Google (NSDQ: GOOG) is a great search company. They defined how we enter the great brickyard of knowledge for most of this decade because they provided fast and clean to fresh information. But that stopped being enough when Facebook became large enough to threaten the search giant’s core advertising business.…

Months ago, few Americans had heard of former Senator Rick Santorum or knew that a search of his name brings up an obscene gay sex term. But last night, Santorum became a leading contender to represent the Republican party in this year’s presidential election. Is this a problem?

Yahoo (NSDQ: YHOO) faced a pretty big whack of upheavals in 2011—not least of which was the none-too-quiet departure of their outspoken former CEO Carol Bartz. Will the company this year try to stabilize and play things a bit more quietly? Just days into 2012, a report has emerged that…

This is the fifth in a series of posts this week that will highlight key people, companies and trends to watch in 2012 in the sectors we cover most, from publishing to legal, and from mobile to advertising. According to figures from ZenithOptimedia, global advertising revenues will reach $486 billion…

This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we cover, from publishing to mobile to advertising. Despite the economic slowdown, digital advertising and marketing revenues grew in 2011 and remained a cornerstone…