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Social TV And The Super Bowl: When Will Marketers Start Really Spending?

Feb 4, 2012 10:24 AM

In case you missed it, Super Bowl XLVI is forecast to be a watershed year for the second-screen concept, the quest to extend the television-viewing experience beyond the TV and into a socially networked universe of mobile devices.

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Posted In: Mobile, Social Media

Was Google’s Disastrous January A Passing Storm Or Sign Of Things To Come?

Feb 4, 2012 5:00 AM

It’s a little stunning to contemplate how wrong things have gone for Google (NSDQ: GOOG) in just the first month of 2012, as the company hopes to put a disastrous January in the rear-view mirror with perhaps another tear-jerking Super Bowl ad this Sunday. Larry Page and Sergey Brin haven’t…

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Posted In: Advertising, Apps, Gadgets, Legal, Regulatory, Mobile, Search, Social Media, Companies, Google, Android

New Tech Partner Promises To Cut Netflix Streaming Bandwidth In Half

Feb 2, 2012 3:42 PM

Netflix (NSDQ: NFLX) is hoping a new tech partner will help make its streaming more efficient to satisfy new bandwidth caps from internet service providers that come with potential financial penalties.

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Posted In: Entertainment, Social Media, Video, Companies, Netflix

Mashable CEO Beats Oprah In Influence—At Least On Reuters’ New Site

Feb 2, 2012 12:14 PM

In a new business-oriented social media site, Reuters (NYSE: TRI) aims to index “the most talked-about news, companies and influencers across the Web.” A better definition might be “what people are doing on Twitter.”

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Posted In: Media & Publishing, Social Media, News Sharing, Companies, Facebook, Reuters, Twitter, alex leo, mashable, oprah winfrey, pete cashmore, rupert murdoch

Now Facebook Must Prove To Wall Street Its Ads Really Work

Feb 2, 2012 5:58 AM

Facebook has made a $3.1 billion business from a social advertising sector many, even it, concede is experimental and unproven. Now it must find that proof. But experimenting on Wall Street, as well as Madison Avenue, could prove challenging.

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Posted In: Advertising, Marketing, Money, IPO, Social Media, Companies, Facebook

2.7 Billion Daily Likes And Other Key Numbers From Facebook’s S-1

Feb 1, 2012 6:28 PM

Facebook‘s nearly 200-page S-1 filing appears to have crippled the Securities and Exchange Commission’s Edgar website with the mass of people going there to take a peek at the social network’s numbers. That traffic may well be matched by the weight of numbers in the filing itself. Here’s a look…

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Posted In: Advertising, Mobile, Money, IPO, Social Media, Companies, Facebook

Facebook’s Status Update: $5 Billion IPO Filed

Feb 1, 2012 4:51 PM

It took the whole day, but Facebook finally—as many expected—filed its S-1 with the Securities Exchange Commission for its long-awaited IPO. While guesstimates for how much Facebook would try to raise ranged from $5 billion to $10 billion, in the end, it looks like it is the lower of that…

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Posted In: Advertising, Features, Breaking News, Money, IPO, Social Media, Companies, Facebook

Why Tech Innovation Is Taking A Breather

Feb 1, 2012 1:13 PM

OK, I’ve been talking with hundreds of geeks from around the world this year at three conferences, CES, DLD, and World Economic Forum. I’m seeing a trend that is worth talking about. What is it? We’re seeing the end of one of the most disruptive ages in human history. I…

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Posted In: Apps, Gadgets, Tablets, Media & Publishing, TV, Mobile, Social Media, Video

Videoplaza Raises $12 Million For Its Multiscreen Video Ad Platform

Feb 1, 2012 3:00 AM

The rising popularity of streaming video services is causing a knock-on effect for companies serving ads around that content. And here’s another example of that in action: today UK-based video ad platform Videoplaza is announcing a new $12 million round of funding.

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Posted In: Advertising, Gadgets, Tablets, Legal, Regulatory, EC, Media & Publishing, TV, Broadcast, Mobile, Social Media, Video, Companies, CBS, Five, HTC, Hulu, Qualcomm, Countries, Europe, France, creandum, innovacom venture capital, northzone ventures, qualcomm ventures, videoplaza

Facebook’s Birth Certificate

Jan 31, 2012 3:34 PM

Facebook is widely expected to go public in the very near future with a valuation north of $75 billion. It’s a moment that tech watchers have been anticipating for half a decade and will make millionaires out of many, many early Facebook employees.

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Posted In: Money, IPO, Social Media, Community, Companies, Facebook

What Broadcast And Cable Executives Still Don’t Understand About YouTube

Jan 31, 2012 12:49 PM

There are many exciting things happening in the online video industry, but to my mind, none is more noteworthy than the radical transformation of YouTube.

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Posted In: Entertainment, Media & Publishing, TV, Broadcast, Cable & Telecom, VOD, Social Media, Video, Companies, Google, YouTube

Five Ways Twitter Is Changing Media Law

Jan 28, 2012 11:10 AM

Why does Twitter get involved in so many interesting lawsuits? In its short life, the company has kicked up legal hornet nests involving everything from stalking to satire. While technology companies always outgrow the laws that govern them, Twitter’s 140-character message system is proving to be particularly disruptive. At the…

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Posted In: Legal, Trademark, Social Media, Companies, Twitter, censorship, dmca, first amendment, media law

Report: Facebook IPO Could Arrive Next Week With Hopes Of $10 Billion

Jan 27, 2012 2:08 PM

The long-awaited Facebook IPO might arrive as soon as next week, according to a new report. When the company does get around to filing the paperwork it will set Facebook on the path toward one of the richest IPOs in tech history.

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Posted In: Money, IPO, Social Media, Companies, Facebook

Exclusive
Jesta Digital Finally Kills Bitbop Mobile Video Service

Jan 27, 2012 12:39 PM

It looks like the death spiral that was the Bitbop mobile video service is finally no longer. PaidContent understands that the service—once built and owned by News Corporation (NSDQ: NWS) and sold, along with the rest of Fox Mobile, to IT services company Jesta when News Corp. couldn’t make a…

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Posted In: Features, Exclusive, Mobile, Social Media, Video, Companies, Apple, iPad, Hulu, Netflix, News Corp., Fox, Countries, Europe, Germany, bitbop, jesta

Facebook’s Latest Scoop: Thousands Of Journalists Use Subscribe Feature

Jan 25, 2012 6:30 PM

For many news sites, Facebook has become one of the biggest sources of referral traffic to its stories, and today the social network revealed some numbers that underscored how it is continuing to build up its cred as a news aggregator: it says it now has “thousands” of journalists using…

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Posted In: Media & Publishing, Magazines, Newspapers, Online News, TV, Broadcast, Search, Social Media, News Sharing, Photo Sharing, Companies, Facebook, New York Times, Twitter, Washington Post, facebook subscribe

Media Buyers: Plenty Of Ads Still Unsold For First Streamed Super Bowl

Jan 25, 2012 3:59 PM

The ultimate “big game” will get its first live video presentation on personal computers, tablets and mobile phones when NBC (NSDQ: CMCSA) airs the Super Bowl Feb. 5. But while some brands, including General Motors, have bought into digital packages generally ranging from $300,000 to $600,000, advertisers have so far…

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Posted In: Entertainment, Sports, Gadgets, Tablets, Media & Publishing, TV, Broadcast, Mobile, Social Media, Video, Companies, NBC Universal, NBC, Verizon

Analyst To Studios: It’s Time To Force Early VOD On Theater Chains

Jan 24, 2012 8:45 PM

With both the theatrical and home video channels in revenue decline, and amid panic that digital piracy will soon crest into a tidal wave, BTIG Research analyst Richard Greenfield says Hollywood must once and for all scrap its long-sacred policy of releasing movies in theaters several months before offering them…

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Posted In: Entertainment, Movies, Legal, Piracy, Media & Publishing, TV, VOD, Research & Metrics, Research, Social Media, Video, Companies, Netflix, Time Warner

Boxee Offers New Enticement For Cord Cutters: Broadcast Channels

Jan 24, 2012 2:50 PM

When people think about ditching their cable or satellite subscriptions in favor of one of the growing number of internet-connected set-top boxes, one of things that gives them pause is the idea of losing access to live TV. Now Boxee, one of the companies encouraging TV watchers to cut the…

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Posted In: Media & Publishing, TV, Broadcast, Satellite, Social Media, Video, Technologies / Formats, Broadband

Jon Miller, News Corp.: It’s All About Video For Us Right Now

Jan 24, 2012 6:33 AM

Jon Miller, the chief digital officer for News Corporation (NSDQ: NWS), described his company’s digital strategy today as very “focused on video”, with a view that even properties that come from a print tradition should be producing more video content than they are today.

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Posted In: Advertising, Apps, Entertainment, Games, Gadgets, Tablets, Legal, Copyright, Media & Publishing, TV, Broadcast, Mobile, Social Media, Video, Companies, Apple, iPhone, Google, YouTube, Microsoft, xBox, News Corp., Dow Jones, Wall Street Journal, Fox, MySpace, Countries, Europe, Germany, jon miller

Carriers Have Only Around 100 Million Pay-TV Users, Less Than 60% Via IPTV

Jan 23, 2012 8:06 PM

Some numbers out today that underscore the challenge telecoms operators have had in attracting customers to their pay-TV platforms, including the newer services like IPTV, against competition from incumbent TV providers and the growing allure of over-the-top services, from Netflix (NSDQ: NFLX) to YouTube.

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Posted In: Media & Publishing, TV, IPTV, Satellite, Research & Metrics, Research, Social Media, Video, Companies, Comcast, France Telecom, Google, YouTube, Netflix, Sony, Verizon, Countries, Europe, Russia, France, Latin America, telefonica, telefonica digital

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