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RIM In Trouble In Europe? Not In The UK, It Claims

Jan 30, 2012 7:28 AM

RIM (NSDQ: RIMM) is taking a beating at the moment from handset makers like Apple (NSDQ: AAPL) and Samsung, which have eaten into a smartphone market share that it took years for the BlackBerry maker to build on both sides of the Atlantic. RIM, however, claims that it is still…

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Posted In: Mobile, Research & Metrics, Research, Companies, Apple, iPhone, Google, Android, RIM, BlackBerry, Samsung, WPP, Countries, Europe, UK

Kantar: Apple Back On Top As Bestselling Smartphone In The U.S.

Jan 25, 2012 9:50 AM

Considering the staggering results reported by Apple (NSDQ: AAPL) last night, this should come as little surprise: the company’s iPhone is back on top as the bestselling smartphone in the U.S. Android has managed to hold on to its position in the UK but there, too, Apple massively increased its…

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Posted In: Mobile, Companies, Apple, iPhone, Google, Android, Microsoft, Windows Phone, Nokia, RIM, BlackBerry, Samsung, WPP, Countries, Europe, Spain, Italy, Germany, France, Latin America

WPP: Another Move Into Asia Pac, Buys A Stake In Australia’s DTDigital

Jan 18, 2012 5:11 AM

Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent stake in DTDigital, a digital marketing agency based in Melbourne, Australia. The move is not just another signal of the firm’s growing base of interactive holdings, but one more…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Social Media, Companies, WPP, Countries, Asia, China, cic, dtdigital

WPP’s Kantar Buying China’s CIC For Social Media Market Research

Jan 17, 2012 4:48 AM

The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas - digital and emerging markets.

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, WPP

WPP Re-Invests In Chinese Video Game Ads Company

Nov 14, 2011 5:54 AM

WPP and Revolution Capital are making a second investment in InGameAdvertising, the Shanghai-based Chinese in-game advertising network.

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Posted In: Advertising, Entertainment, Games, Money, M&A & Venture Capital, Venture Capital, Companies, WPP

Earnings
WPP Downgrades Its Growth Forecast

Oct 28, 2011 5:26 AM

Sir Martin Sorrell’s WPP has slashed its full-year growth forecast to 5%, after reporting organic revenue growth of 4.7% in the third quarter, lower than its rivals.

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Posted In: Advertising, Money, Earnings, Companies, WPP

WPP Buying Further In To Chinese Online Ad Measurement

Oct 24, 2011 5:25 AM

Chinese digital ads measurement firm Moment Systems is taking a $20 million second round investment led by Kleiner Perkins Caufield & Byers (KPCB), alongside China Broadband Capital (CBC), Redpoint Ventures and WPP Digital.

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Companies, WPP, Countries, Asia, China

The Morning Lowdown 10-04-11

Oct 4, 2011 8:21 AM

Some of the stories people are talking about this morning:»  Price-Fixing Case Against Apple (NSDQ: AAPL), Major Book Publishers Mushrooms (paidContent) »  Microsoft (NSDQ: MSFT) Changes Subscription Plans; Zune HD Fading Away (paidContent) »  Prometheus Shares Ownership Of Back Stage; ‘Wolff Is Not Being Fired’ (paidContent) »  WPP Buys Stake…

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Posted In: Advertising, Local, Features, The Morning Lowdown, Marketing, Media & Publishing, Newspapers, Social Media, Video, Companies, Apple, Google, YouTube, Hulu, Microsoft, Twitter, WPP, Countries, Europe, Russia

Kantar: Ad Spending Still Growing, But Recovery Is In Jeopardy

Sep 12, 2011 10:13 AM

While most large ad budgets have been locked in for the next few months, unless there is a miraculous and quick economic turnaround, the ad recovery that began in 2010 is looking weaker and weaker.

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Posted In: Advertising, Local, Marketing, Media & Publishing, Newspapers, TV, Broadcast, Research & Metrics, Research, Search, Companies, WPP

The Morning Lowdown 08-24-11

Aug 24, 2011 7:53 AM

Some of the stories people are talking about this morning:»  Brightcove has filed a $50 million IPO (SEC) »  Time Warner (NYSE: TWX) to Subsidize Subscribers’ TV Device (NYT) »  MediaNews Group consolidates 11 Bay Area Papers Into Two, 120 jobs lost (paidContent) »  Digital Ad Growth Has Resumed And…

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Posted In: Advertising, Features, The Morning Lowdown, Legal, Regulatory, FTC, Marketing, Media & Publishing, Newspapers, TV, Social Media, Video, Companies, Google, Hulu, MediaNews, Time Warner, Twitter, WPP

Earnings
Digital Ad Growth Has Resumed And Paid Content Has Helped, WPP Says

Aug 24, 2011 5:09 AM

“Direct, digital and interactive have resumed their relatively stronger growth rate, when compared to traditional media,” according to the world’s largest ad agency.

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Posted In: Advertising, Money, Earnings, Companies, WPP

Ad Agency Budgets Look Safe For This Year; But Look For ‘Pre-emptive’ Cuts

Aug 11, 2011 11:14 AM

One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad spending locked in for major media for the magazines and TV, Deutsche Bank analysts don’t expect the wild swings of the stock market to have much…

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Posted In: Advertising, Research & Metrics, Research, Companies, Publicis, WPP

Comcast Divides $1 Billion Media Account Between WPP And Publicis

Jul 21, 2011 5:34 PM

In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has split the company’s $1 billion-plus media buying and planning account between WPP Group and Publicis. The decision calls for NBC Universal’s business to go to Maxus, which is…

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Posted In: Advertising, Marketing, Companies, Comcast, NBC Universal, Publicis, WPP

JWT Acquires ‘Shopping Engagement’ Agency Lunchbox

Jul 20, 2011 10:28 AM

With publishers looking to e-commerce to supplement a shrinking share of ad dollars, it’s natural the advertising agencies expand their marketing abilities across shopping both online and offline. That’s the idea behind WPP Group creative shop JWT North America’s acquisition of Lunchbox, a Los Angeles marketing firm that connects brands…

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Posted In: Advertising, E-Commerce, Marketing, Mobile, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, WPP

WPP: Global Ad Gains Slow A Bit, As Digital Captures Larger Share

Jul 6, 2011 1:13 PM

Digital advertising—at least the portion that is measured - will make up a 17 percent share of all global advertising this year, a full point ahead of where WPP Group thought it would be in its December forecast. The ad holding company’s media unit, GroupM, issued its latest forecast today…

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Posted In: Advertising, Marketing, Research & Metrics, Research, Companies, WPP

Jordan, Edmiston: M&A Activity In Ad Market Will Surge Through End Of ‘11

Jun 30, 2011 11:17 AM

The deals just kept coming in the first half of the year and thanks to increasing competition in the advertising agency and digital marketing businesses, the continued growth of social media and the need for analytics to make it all work, the next six months should resemble the previous ones,…

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Posted In: Advertising, Marketing, Mobile, Research & Metrics, Research, Social Media, Companies, Publicis, WPP

WPP Launches Xaxis Unit, Dedicated Solely To Audience Buying

Jun 27, 2011 9:03 AM

WPP Group has launched Xaxis, an in-house data management platform that will allow its media buying agency Group M to provide audience targeting in a more direct way than it has before. The acquisition builds on the growing focus on ad exchanges and buying through agency trading desks, which WPP…

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Posted In: Advertising, Marketing, Companies, WPP, xaxis

In Contrast To The U.S. iPhone Tops Survey For Most-Wanted Device In Europe

Jun 24, 2011 9:57 AM

Looks like price sometimes is not always the main consideration when people are buying products—or at least when people are thinking of buying them. A new survey of of consumers and enterprises in Europe finds that the iPhone is the most-wanted smartphone, handily beating Android, BlackBerry and Nokia (NYSE: NOK)…

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Posted In: Gadgets, Tablets, Mobile, Research & Metrics, Research, Companies, Apple, iPad, iPhone, Google, Android, Nokia, RIM, BlackBerry, WPP, Countries, Europe, France, Germany, Italy, Spain, yankee group

Report: Men Respond Differently Than Women To ‘Paid’ vs. ‘Earned’ Media

Jun 21, 2011 1:19 PM

Trying to get beyond the notion that “paid media” (e.g., advertising) is naturally reinforced by “earned media” (news articles, Likes/retweets on Facebook, Twitter), WPP Group’s Kantar Video and Synaptic Digital looked at how those approaches lift brands across the gender divide. One example looked at what sort of information influences…

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Posted In: Advertising, Marketing, Research & Metrics, Research, Social Media, Companies, WPP

JWT Sponsors ‘Startup Accelerator’ TechStars

Jun 17, 2011 6:02 PM

WPP Group creative shop JWT is looking to forge a closer relationship with new tech companies and is sponsoring the TechStars’ New York summer program next month. TechStars currently runs accelerator programs in Boulder, Colo., Seattle, Boston; it began working on a New York outpost earlier this year.

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Posted In: Advertising, Marketing, Social Media, Companies, WPP

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